About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners and agencies.

Mobile Marketing

Advertisers are waking
up to the potential of mobile - as seen by the fact that mobile ad spend grew by 93% in 2013 to £1.031 billion.

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What's on at the IAB?more

As an unprecedented number of Eurosceptic MEPs set up shop in Brussels and national leaders continue to ponder over a new-look European Commission, we seek to shed light on what this changing European political landscape might mean for digital...
Come and join the IAB and the MMA on the 28th of August to talk all things creative and innovative in mobile.
Six out of ten Brits will switch between two devices to get online every day, with more than a fifth of the country's population using three gadgets a day, such as a smartphone, a tablet and a PC (according to new research by Facebook).
The ad experience of today needs to be about great creative content, and advertisers need to explore new formats and features in order to bring their brands to life. Creative must now also cross several screens, giving the consumer a great...
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