About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing the UK’s leading brands, media owners and agencies.

Next Event:
Members Evening, 25/08/2016
Next Event:

Mobile Marketing


Consumers are spending 43% of their online time on mobile. Mobile adspend is up 60.3% to £2.627 billion in 2015, accounting for 30.5% of all digital advertising.

Find out more >

Register Now

If your company is an IAB member you can access all areas of the website and book places at events and training courses at IAB member rates.

Register now >

What's on at the IAB?Explore more >

We're over half way through the year, so come and see what we’ve done so far and what we have planned for the second half of 2016.
Paid Search has been a trusted channel for marketers driving their businesses for many years. According to the latest IAB / PwC Digital Adspend study in 2015, Paid Search was measured at a staggering £4.4 billion pounds in 2015, an increase of 15%...
What does a world of ever increasing information sources and platforms mean for attention? How do people make decisions about which media to devote their attention to? Do we need to catch and hold people’s attention or it is just about forming...
Investment by brands in content and native advertising is rising rapidly. According to the latest IAB adspend report, it accounted for 26% of all digital display in 2015 – 46% of mobile display. This is no passing fad and reveals a strong trend...