About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners and agencies.

Mobile Marketing

Advertisers are waking
up to the potential of mobile - as seen by the fact that mobile ad spend grew by 93% in 2013 to £1.031 billion.

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What's on at the IAB?more

Six out of ten Brits will switch between two devices to get online every day, with more than a fifth of the country's population using three gadgets a day, such as a smartphone, a tablet and a PC (according to new research by Facebook).
The ad experience of today needs to be about great creative content, and advertisers need to explore new formats and features in order to bring their brands to life. Creative must now also cross several screens, giving the consumer a great...
Join us for our Creative Showcase Awards where you’ll get a glimpse of the best monthly winners from March - June 2014. Whether you’re an agency or in-house ideas engine, you’re sure to get inspired by some of the UK’s best digital work.
The industry has been talking about big data for quite a while now, and no wonder, with data being collected from our phones, credit cards, televisions and computers to name just a few, the wealth of data out there is immense. But it seems now the...
TRUSTe online privacy certification

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