Traditionally, marketing and advertising activities have been kept in sharply differentiated silos. However, today’s most effective brands power up their engagement and achieve better results by adopting an integrated approach.
About the IAB
The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.
Mobile Marketing
Advertisers are waking
up to the potential of mobile - as seen by the fact that mobile ad spend grew by 148% in 2012 to £526 million.
Mobile and the Retail Landscape
With shoppers turning to smartphones and mobile apps to research products and engage in-store, the retail landscape is changing at a rapid pace. Recent research from the IAB shows that this trend will only continue; 69% of UK consumers expect their mobile usage to increase by 2015. As consumers get more proficient with devices, how can retailers expand business next year, for the next three years and beyond?
FMCG Forum
Speakers will showcase how to use display advertising, search and social media to expand brand engagement and drive purchase activity. In the fast-paced world of FMCG, don’t miss out on learning how to cut through the clutter and keep up with the competition.
TRAINING: Digital Foundation Certificate
This introductory course features the most recent and relevant research, case studies and guidelines to ensure all attendees leave with a much greater understanding of the key digital channels.
Run across three intensive days, the digital foundation certificate is perfect for those who are either new to the industry, new to digital, or simply looking to build confidence when talking about the digital channels.
Who is it for?
TRAINING: Digital Sales
An introduction for those who need to transfer their knowledge from the offline world to digital to drive sales goals.
The 21st century advertising business is changing and increasingly requires an integrated approach, as a sales executive you might be called upon to use your established skills from the offline world to drive digital sales goals.
This one day practical course will empower you to be able to pitch the most suitable online solutions to your client http://t.co/cDlp6elSr1
17 hours 24 min ago
Online was the best performer in the ad market with an overall growth of 11.5% in 2012 via @IABEurope http://t.co/Cg4XFOOrXs #iabfactfri
17 hours 48 min ago
