Councils

IAB Councils are essential forums that reflect our varied member base, providing them with a collective voice to shape, educate and encourage the betterment and growth of the entire industry. All of our Councils meet on a regular basis to debate common issues.
Councils

Ad Ops

The Ad Ops Council plays an essential role in the display advertising market. This council protects the established online display market, helps display markets become more efficient and promotes new forms of display advertising.
Councils

Affiliate marketing

Affiliate Marketing is a cost effective online marketing channel that can still be a grey area for some advertisers who might not fully understand what affiliates can do for their business.

Councils

Audio Council

The IAB Audio Council was formed in early 2013 to educate the market about the possibilities offered by advertising in an online audio environment.
Councils

B2B marketing

The IAB's B2B Council has positioned itself as a thought leader, educating, evangelising and promoting online marketing best practice to B2B marketers.
Councils

Behavioural targeting

The Behavioural Targeting Council is made up of advertising networks, technology, businesses, DSPs, SSPs and agencies.

Councils

Content & Native Working Group

This group steers the IAB’s work streams set up to define content and native advertising channels and formats.
Councils

Display Trading

The IAB's Display Trading Council exists to grow the market by providing clarity and helping the digital industry understand the benefits and strengths of buying and selling display advertising.
Councils

Email marketing

The IAB email council is made up of brands, communication, creative and full service agencies, data owners and digital marketing suppliers.
Councils

Future Trends

The Future Trends Working Group is run by Tim Elkington, the IAB’s Director of Research and Strategy.
Councils

Games media

The Internet Advertising Bureau’s Games Steering Group (GSG) is dedicated to helping advertisers engage with consumers through games advertising in the UK.

Councils

Lead generation

The Lead Generation Council is a group comprising the UK’s major players in this space to help advertisers fully understand online lead generation.

Councils

Mobile marketing

The IAB’s mobile council is open to all of our member companies, and is set up to help grow the

Councils

Regulatory affairs

The Regulatory Affairs Council is actively involved in the major legal and regulatory issues facing the UK market.
Councils

Research

The IAB’s Research Council offers our members a unique insight into industry research carried out by the IAB including our AdSpend Study (in association with PricewaterhouseCoopers) and our Brand Engagement Studies.
Councils

Search marketing

The IAB Search Council is the only search committee in the UK with senior representation from all top search engines, a panel of search agencies and a selection of the UK’s biggest advertisers.
Councils

Social media

The Social Media Council is a group of industry practitioners from leading social media networks, agencies, suppliers and brands. The council works to deepen understanding of this continually growing and ever-evolving medium.
Councils

Video marketing

The IAB Video Council is the UK’s largest industry body of senior experts in online video advertising from companies across the full value chain.
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