The IAB's B2B Council has positioned itself as a thought leader, educating, evangelising and promoting online marketing best practice to B2B marketers.Key members of the council include Google, Simply Business, Ernst and Young, CBS Interactive, Coast Digital, AOL and BrightTalk.
The council promotes the medium through the dissemination of research, the release of whitepapers and strategic guidance for B2B marketers to help integrate new and emerging, as well as more traditional, online channels in to their wider marketing mix.
To find out more or to participate please contact clare@iabuk.net.
