Behavioural targeting

The Behavioural Targeting Council is made up of advertising networks, technology, businesses, DSPs, SSPs and agencies.

Its goal is to drive the market forward by helping implement good practice and standards, developing research and promoting industry education. On privacy issues the council works closely with the IAB’s Regulatory Affairs Council.

As part of its core initiatives in this space, the IAB has just released a guide to the EU self-regulatory initiative for behavioural advertising. For more information visit: http://www.iabuk.net/iab-uk-s-guide-to-the-eu-self-regulatory-initiative...

For further information about the Council and its work please contact Nick Stringer - nick@iabuk.net.

TRUSTe online privacy certification

Follow us