Behavioural targeting

The Behavioural Targeting Working Group is made up of advertising networks, technology, businesses, DSPs, SSPs and agencies.

Its goal is to drive the market forward by helping implement good practice and standards, developing research and promoting industry education. On privacy issues the council works closely with the IAB’s Regulatory Affairs Council.

As part of its core initiatives in this space, the IAB released a guide to the EU self-regulatory initiative for behavioural advertising. For more information visit:

For further information about the working group and its output please contact Nick Stringer -