In 2008 the IAB mobile steering group was formed by the mobile operators in the UK. The steering group now includes the UK’s biggest advertisers, media owner and agency groups.
The IAB Leadership Council has over 20 members and consists of the UK’s leading advertisers, media owners, mobile networks, publishers, technology and research companies. It is responsible for creating the annual IAB mobile roadmap and plays a key role in executing every mobile project at the IAB. This may include research, events, publications and marketing.
IAB mobile membership is open to any company and provides access to all IAB research, education. Members also enjoy free tickets to 90% of all IAB mobile events. If that wasn’t enough, there is also a considerable discount on all IAB training courses.
To find out more or to participate please contact Jon Mew – jon@iabuk.net
