The IAB’s Research Council offers our members a unique insight into industry research carried out by the IAB including our AdSpend Study (in association with PricewaterhouseCoopers) and our Brand Engagement Studies.
The council meets regularly to discuss the direction of projects and the results.
To find out more or to participate please contact sorcha@iabuk.net.
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40,000,000
UKOM data shows that approximately 40 million people in the UK (aged 2+) use the internet every month
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£2,350,000
In 2010, UK advertisers spent £2.35 billion on PC and mobile paid search alone, making up 57% of total online adspend (IAB / PwC AdSpend Study Full Year 2010)
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Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
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