The IAB Video Council is the UK’s largest industry body of senior experts in online video advertising from companies across the full value chain.
The council's mission is to make trading easier and to educate marketers on the full power of online video advertising.
Through the IAB Video Council, broadcasters, major online publishers, tech providers, creative and planning agencies have come together for the first time in the UK to produce definitions, guidance, research and case studies around all available forms of video advertising.
For more information about the Video Council, please contact Jack Wallington – jack@iabuk.net
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40,000,000
UKOM data shows that approximately 40 million people in the UK (aged 2+) use the internet every month
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£2,350,000
In 2010, UK advertisers spent £2.35 billion on PC and mobile paid search alone, making up 57% of total online adspend (IAB / PwC AdSpend Study Full Year 2010)
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Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
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