Video marketing

The IAB Video Council is the UK’s largest industry body of senior experts in online video advertising from companies across the full value chain.

The council's mission is to make trading easier and to educate marketers on the full power of online video advertising.

Through the IAB Video Council, broadcasters, major online publishers, tech providers, creative and planning agencies have come together for the first time in the UK to produce definitions, guidance, research and case studies around all available forms of video advertising.

For more information about the Video Council, please contact Steve Chester  – steve@iabuk.net

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