Creative Showcase

The IAB’s Creative Showcase Award has been celebrating cutting edge creativity and innovation within the digital advertising sector since way back in May 2003.

The UK produces world-class online creative and Creative Showcase looks to share the best work with a wide audience. Let us help you shout about your great work!

Each month agencies and in house teams submit their top creative campaigns to be judged by our team of senior creative judges. Once judged, the winners and two runners up take over the Creative Showcase homepage and feature on the IAB website. Most importantly, the winners are invited to present their creative work at one of three award seminars held throughout the year and entered into the annual flagship Creative Showcase Grand Prix Awards.

The Creative Showcase’s main focus is digital creativity, so anything goes! We represent the broad range of digital creativity from microsites to widgets, mobile apps to inspiring display advertising. Enter your work for next month’s award (it’s free to enter whether you are an IAB member or not) or browse the site for a big dollop of creative inspiration.

VCCP won the 2013 IAB Creative Showcase Grand Prix. Find out more about all the winners from the Grand Prix.

Watch a showreel of all the winners from the Creative Showcase Grand Prix 2013 below:

Latest Showcase: February 2014

1st place:

Sherlock Interactive - BBC One

Red Bee Media
By using wireWAX technology, Red Bee created an interactive trailer with clickable hotspots embedded throughout that created ‘rabbit holes’ seamlessly linking through to new pieces of video and exclusive content.

2nd place:

Nike+ Training Club

The app included new ways to measure your progress, including average calories burned and NikeFuel earned for each workout. The overall size of the app was reduced to an initial download of less than 50MB.

3rd place:

Sing It Kitty

The innovative web-based app at allows users to star in their very own version of the #SingItKitty ad, and users are invited to share the hilarious results on social media using the hashtag

Visit the Showcase

Visit the Creative Showcase Awards website to access the archive of winners dating back to 2003. You can search by date, agency or category to find all the information you need about the best creative campaigns around.
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