Creative Showcase

The IAB’s Creative Showcase Award has been celebrating cutting edge creativity and innovation within the digital advertising sector since way back in May 2003.

The UK produces world-class online creative and Creative Showcase looks to share the best work with a wide audience. Let us help you shout about your great work!

Each month agencies and in house teams submit their top creative campaigns to be judged by our team of senior creative judges. Once judged, the winners and two runners up take over the Creative Showcase homepage and feature on the IAB website. Most importantly, the winners are invited to present their creative work at one of three award seminars held throughout the year and entered into the annual flagship Creative Showcase Grand Prix Awards.

The Creative Showcase’s main focus is digital creativity, so anything goes! We represent the broad range of digital creativity from microsites to widgets, mobile apps to inspiring display advertising. Enter your work for next month’s award (it’s free to enter whether you are an IAB member or not) or browse the site for a big dollop of creative inspiration.


Latest Showcase: April 2013

1st place:

Pringles Fan vs. Flavour - Pringles

glue Isobar
Fan vs Flavour was an interactive video campaign in which one Pringles fan was challenged to take on four new or improved mighty Pringles flavours in a variety of ‘unexpectedly fun’ ways.

2nd place:

We are David Bailey - Samsung

Cheil
Cheil recruited 143 people from around the UK who shared a name with David Bailey, took them to a secret location and trained them, to prove that anyone can take pictures like the real David Bailey with the Samsung NX1000 camera.

3rd place:

A Date to Remember - Nivea

Agency Republic
The campaign put Nivea Stress Protect deodorant to the test by creating an interactive YouTube video – ‘A Date to Remember’ where you could make a first date more stressful by clicking on anything in the restaurant.

Visit the Showcase

Visit the Creative Showcase Awards website to access the archive of winners dating back to 2003. You can search by date, agency or category to find all the information you need about the best creative campaigns around.
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