Creative Showcase

The IAB’s Creative Showcase Award has been celebrating cutting edge creativity and innovation within the digital advertising sector since way back in May 2003.

The UK produces world-class online creative and Creative Showcase looks to share the best work with a wide audience. 

The award's main focus is digital creativity, so anything goes! We represent the broad range of digital creativity from microsites to widgets,mobile apps to inspiring display advertising. You can view previous annual Creative Showcase winners here.  Register your interest in our 2015 programme by signing up here

Watch a showreel of all the winners from the Creative Showcase Grand Prix 2013 below:

Latest Showcase: December 2014

1st place:

The Next Photo

The discovery that Retinoblastoma – a deadly and aggressive eye cancer predominately in young children – shows as a white pupil under flash photography, means that the next photo you take with your mobile phone could actually save a child’s eyesight.

2nd place:

O2 Possessed

In 2014, O2 asked VCCP Kin to show that O2 sold more than just mobile phones while getting the public excited about everyday smart tech’s potential. In response, we created O2 Possessed, the first haunted house entirely controlled by connected devices

3rd place:


Monetise Create
The app was designed with the question “if your bank was your mate, telling you about your spending, what would it say?” A video was created as well as social, email and in-branch marketing promotion. Video, social and email marketing activity were used

Visit the Showcase

Visit the Creative Showcase Awards website to access the archive of winners dating back to 2003. You can search by date, agency or category to find all the information you need about the best creative campaigns around.