What is IASH?
IASH was set up in 2005, by owners of ad networks that were concerned about ad misplacement on the internet, and to protect their businesses. A Code of Conduct was also established, and in order to comply with the Code a Sales House would need to hire a person to vet individual websites on their network. The Code forbids IASH members to sell inventory related to hate, indecency, bombs, guns, spyware and so on. It also sets out to provide transparency for the buyer. If buyers choose other types of inventory, such as sites that provide downloads, this must be ticked off on the insertion order.
The other key process is how the inventory that the buyer signs-off is delivered. The insertion order details have to be consistent with the campaign delivery reports, and all third party publishers must sign up to IASH T’s and C’s. Member Sales Houses are subject to continuous auditing by ABC - who review delivery for a sample of insertion orders from each member for a randomly selected month from each half year - to ensure transparency and stringency
In six years IASH has come a long way. Its members care passionately about our industry and they work hard to ensure a safe environment for brand advertisers.
If you have any questions regarding the role of IASH or are interested in becoming a member, please contact the IAB, www.iabuk.net/amit
