The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers such as adidas, ASOS, Barclays, Diageo and Chanel, agencies such as AKQA, DLKW Lowe, Grey London, Agenda 21, including groups such as Group M and media owners such as Google, Microsoft, AOL and Yahoo!
- The IAB was founded in 1997 – 14 years later we have nearly 700 members across a wide spectrum of digital organisations. Guy Phillipson has been Chief Executive since 2005. Richard Eyre has been Chairman since 2003.
- In conjunction with PricewaterhouseCoopers (PwC), the IAB has produced the twice yearly online advertising spend figures in the UK since 1997. As used by the Advertising Association, these figures are the most authoritative means of assessing the size of the online advertising market in the UK. The H1 2011 adspend study reached a record high of £2.26 billion, with a market share of 27% growing by 13.5% (the full year report is due out in March 2012).
- IAB’s mobile arm was established in 2008 and services over 70 mobile members with a dedicated annual Mobile Engage conference and over 8 mobile specific events each year, covering a wide range of need to know mobile topics and areas.
- The IAB has 17 councils which involve 400 individual members covering every online discipline. Each council meets monthly and is dedicated to growing, steering and protecting the industry as well as producing educational initiatives in the form of research, reports and events on a regular basis. Each council member has the opportunity to take part in every initiative including shaping and developing our events and training courses.
- The IAB set up a dedicated regulatory department in 2008 with the appointment of Nick Stringer. The remit of the department is to produce industry self-regulatory initiatives with its members. The most recent initiatives include the EU Framework for Online Behavioural Advertising and Social Media Good Practice principles [NB: assuming the site goes live after these have been published].
- The IAB’s Creative Showcase was born in 2003 and celebrates cutting edge creativity and innovation within mobile and online every month of the year. The awards reward every discipline across a broad range of digital creativity from microsites to widgets, mobile apps to inspiring banners. View the full bank of case studies
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