Key facts

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners and agencies. Given the rapidly evolving nature of the digital landscape, the IAB works to ensure that marketers can maximise the potential of digital media and mobile devices, helping members engage their customers and build great brands. By disseminating knowledge and fostering dialogue through research, policy guidance, training and events, the IAB aims to be every marketer’s authoritative and objective source for best practices in internet advertising.

Founded: 1997 - several months before the Google domain name was registered!

Chairman: Richard Eyre has been Chairman since 2003

Chief Executive: Guy Phillipson has been Chief Executive since 2005

Spend & Audience Benchmarking:

  • The IAB PwC Digital Adspend study has tracked the explosive growth of the online and mobile advertising industry since 1997
  • The IAB works with comScore on UKOM, establishing the industry-approved standard for online audience measurement

Flagship Events: Mobile Engage and Engage unite thought leaders in mobile and digital, in addition to research breakfasts, workshops, seminars, debates and other conferences throughout the year

Flagship Award: Launched in 2003, the Creative Showcase has celebrated creativity and innovation in digital advertising for a decade; every year, the Creative Showcase Grand Prix honours the best digital advertising campaigns in the UK

Policy Guidance: The IAB established a dedicated regulatory department in 2008 to help members develop best practice guidelines and participate in policy dialogues with the Government, the EU and consumer groups

Councils & Working Groups: IAB members participate in numerous councils and working groups covering every online discipline; these councils help guide and deliver IAB initiatives

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