UK advertising expenditure is forecast to post 4.2% growth in 2016 and 3.8% growth in 2017, according to the latest Advertising Association/Warc Expenditure Report data.
Outlines what’s happened in the year since the launch of “IAB Believes” initiative.
The Internet Advertising Bureau UK’s (IAB) annual UK Digital Upfronts is returning for a third year in October.
Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau has announced his intention to step down in January 2017 after exactly 12 years heading the industry body. Phillipson will stay involved in the media business through advisory and non-executive roles.
JCDecaux, the UK’s leading Outdoor advertising company, today announces it has joined the Internet Advertising Bureau UK (IAB UK) as it takes another step towards boosting the company’s digital presence.
Caitlin Moran to appear at the newly extended two-day event.
Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK.
Social media, retail and games see women’s smartphone behaviour most heavily outweigh men’s.
Today, Publicis Media launched a Mobile Masterclass Training Series which has been formally endorsed by the IAB UK.
World-renowned clients, including HSBC, PepsiCo, Sky and the Government, have united with agencies and academia to launch Effectiveness Week, a unique initiative to drive marketing effectiveness to the core of business management.