Press release archive

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E.g., 01/06/2016
E.g., 01/06/2016

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26/04/2016
Digital drives 7.5% increase in UK advertising spend in 2015.
IAB/PwC Digital Adspend
14/04/2016
UK digital adspend grew 16.4% in 2015 to over £8.6bn with the average home now owning 8.3 internet devices.
10/03/2016
Ad blocking detection script, and improved user experience, are keys to better value exchange, trade group says.
AdChoices
01/03/2016
Mobile principles launched at first ever EDAA Summit on 1 March 2016.
01/03/2016
The latest wave of the IAB UK’s Ad Blocking Report, conducted online by YouGov, reveals that 22% of British adults online are currently using ad blocking software – a rise from 18% in October.
15/02/2016
Three-day showcase celebrating the latest technology and data platforms in the UK market.
11/02/2016
IAB UK study shows devices compete equally with TV for consumer attention in the modern living room.
Mobile
13/01/2016
An IAB UK study released today reveals that 50% of marketers surveyed use programmatic for buying smartphone inventory.
16/12/2015
In 10 of the 13 countries surveyed, at least 1 in 4 consumers who are aware of the OBA Icon say they have clicked on it.
16/12/2015
A study of behaviour and attitudes towards social media among 180 agencies and brands by the IAB UK reveals Coca-Cola and Nike are leading the way in social media marketing – but that the discipline still has a lot of growing up to do.

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