Social media, retail and games see women’s smartphone behaviour most heavily outweigh men’s.
Today, Publicis Media launched a Mobile Masterclass Training Series which has been formally endorsed by the IAB UK.
World-renowned clients, including HSBC, PepsiCo, Sky and the Government, have united with agencies and academia to launch Effectiveness Week, a unique initiative to drive marketing effectiveness to the core of business management.
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud.
At the 10th edition of its annual Interact conference, IAB Europe announced that online advertising grew 13.1% to a market value of €36.2bn in 2015 surpassing the €33.3bn European TV market.
Digital drives 7.5% increase in UK advertising spend in 2015.
UK digital adspend grew 16.4% in 2015 to over £8.6bn with the average home now owning 8.3 internet devices.
Ad blocking detection script, and improved user experience, are keys to better value exchange, trade group says.
Mobile principles launched at first ever EDAA Summit on 1 March 2016.
The latest wave of the IAB UK’s Ad Blocking Report, conducted online by YouGov, reveals that 22% of British adults online are currently using ad blocking software – a rise from 18% in October.