The UK Office of Fair Trading (OFT) has today published a detailed report into the practice of personalised pricing.
Growth of 2.7% forecast for 2013 and inflation-busting 5% in 2014.
In acknowledgment of the growing significance of audio within the digital landscape, the Internet Advertising Bureau UK (IAB) announces the formation of its first Audio Council.
Internet ad revenues again hit record-breaking double-digit annual growth, reaching nearly $37 billion (£24 billion), a 15% increase on 2011’s landmark figures.
Tremor Video, IAB UK, Nielsen and Performics announce results of TV and VOD: Friends with Benefits.
Study cites Aviva's astute use of TV and digital video advertising channels to drive brand awareness and message association.
Richard Eyre, Chairman of the Internet Advertising Bureau and former Chief Executive of ITV, has been named as the latest recipient of the Advertising Association’s Mackintosh Medal.
Mobile spend crosses half billion £ mark; now accounting for 10% of digital spend.
Digital advertising up £607m; mobile driving over half this growth.
Video up 46% to £160m; social media up 24% to £328m.
FMCG overtakes Finance as biggest digital...
The IAB believes in protecting brand safety and minimising the risk of ad misplacement. We are working with the IPA, ISBA and the AOP via the Digital Trading Standards Group (DTSG), which also involves representatives from the entire display ad...
IAB UK expresses concern over new Mozilla browser settings which will hinder the open internet.
New IAB Agency Snap Shot study reveals NFC, HTML5 and mobile privacy are among the key challenges for media agencies. The study also shows that nearly 40% of CEO and MDs are driving the mobile agenda in media agencies in the UK.
