Driven by mobile, digital advertising continues to prove its worth to advertisers who increased spend 16.4%¹ in the first half of 2016 to £4.78 billion – the highest first half growth rate for two years.
The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking.
Coalition for better ads will use research, advocacy to develop and implement new standards
UK advertising expenditure is forecast to post 4.2% growth in 2016 and 3.8% growth in 2017, according to the latest Advertising Association/Warc Expenditure Report data.
Outlines what’s happened in the year since the launch of “IAB Believes” initiative.
The Internet Advertising Bureau UK’s (IAB) annual UK Digital Upfronts is returning for a third year in October.
Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau has announced his intention to step down in January 2017 after exactly 12 years heading the industry body. Phillipson will stay involved in the media business through advisory and non-executive roles.
JCDecaux, the UK’s leading Outdoor advertising company, today announces it has joined the Internet Advertising Bureau UK (IAB UK) as it takes another step towards boosting the company’s digital presence.
Caitlin Moran to appear at the newly extended two-day event.
Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK.