Press release archive

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11/07/2014
Latest IAB Europe AdEx Benchmark 2013 report shows that increased digital advertising spend is driven by innovation in mobile and video advertising and programmatic trading.
25/06/2014
MTM research on behalf of the IAB shows that programmatic is forecast to account for nearly half (47%) of digital display ads in 2014.
Mobile and the World Cup
09/06/2014
IAB US global research reveals that UK football fans are more likely to use their smartphone to follow the World Cup compared to fans in France, Australia and Japan
20/05/2014
Mobile display surpasses 10% share of total display for the first time, with online video breaking the €1bn barrier.
15/05/2014
IAB UK mobile audit reveals that one in three UK FMCG brands have no mobile presence. Audit reveals Clinique, Carling and Cadbury’s amongst top performing brands.
07/05/2014
IAB UK invites members to showcase their best premium digital ad offerings with launch of IAB UK Digital Upfronts.
30/04/2014
The first kitemarks for brand safety online have been awarded today to 9 companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online.
29/04/2014
Definition guidelines provide trading clarity around content marketing for the digital advertising industry
28/04/2014
New UK advertising forecasts are predicting growth of 5.5% in 2014 and 6.5% in 2015, taking UK adspend past £20bn for the first time in 2015.
23/04/2014
Research shows one in three of the top 100 UK advertisers have no mobile web presence.

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