The Direct Marketing Association and the Internet Advertising Bureau (IAB) have teamed up to publish a ‘how to’ guide aimed specifically at email marketers working towards compliance with the revised EU ePrivacy Directive.
However, they want more information about the online ads they see and only 1 in 10 are willing to pay for advertising-free content.
The Real Time Advertising: The Evolution conference was the first half day dedicated event the IAB has ever held of this size, on this subject area.
Five key industry bodies have today co-signed an open letter to UK ministers about the potential impact of EC Data Protection Proposals on growth and innovation.
Broadcaster Louis Theroux will be the final speaker at this year's Mobile Engage, taking place at the Grange Tower Bridge Hotel on 17th May.
Theroux joins leading figures from Twitter, Shazam, O2, WIRED magazine, Unilever, Domino's Pizzas,...
Online advertising now enjoys a 28 per cent share of the UK's adspend, with the sector showing an absolute increase of 16.8 per cent in 2011 (or a like for like increase of 14.4 per cent), according to new figures from the IAB and Warc.
IAB unveils details of agenda and key speakers to appear at Europe's biggest mobile advertising event.
Leading figures from Twitter, Shazam, O2, WIRED magazine, Unilever, Domino's Pizzas, Debenhams and Marks & Spencer to headline Mobile Engage...
Steve Chester, formerly of Microsoft, joins the IAB as Head of Data and Industry Programmes; Hannah Bewley, formerly of the COI, joins as Research Manager.
Online display advertising surpasses £1 billion for the first time. Video tops £100m milestone as Consumer Goods and Retail drive display spend.
Shazam, FT, Google, Twitter, O2, MediaCom and M&S on the bill to speak at IAB’s Mobile Engage 2012. Europe’s biggest mobile advertising conference asks delegates to step up and join the mobile movement.
