Digital drives 7.5% increase in UK advertising spend in 2015.
UK digital adspend grew 16.4% in 2015 to over £8.6bn with the average home now owning 8.3 internet devices.
Ad blocking detection script, and improved user experience, are keys to better value exchange, trade group says.
Mobile principles launched at first ever EDAA Summit on 1 March 2016.
The latest wave of the IAB UK’s Ad Blocking Report, conducted online by YouGov, reveals that 22% of British adults online are currently using ad blocking software – a rise from 18% in October.
Three-day showcase celebrating the latest technology and data platforms in the UK market.
IAB UK study shows devices compete equally with TV for consumer attention in the modern living room.
An IAB UK study released today reveals that 50% of marketers surveyed use programmatic for buying smartphone inventory.
In 10 of the 13 countries surveyed, at least 1 in 4 consumers who are aware of the OBA Icon say they have clicked on it.
A study of behaviour and attitudes towards social media among 180 agencies and brands by the IAB UK reveals Coca-Cola and Nike are leading the way in social media marketing – but that the discipline still has a lot of growing up to do.