Press release archive

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E.g., 12/02/2016
E.g., 12/02/2016

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11/02/2016
IAB UK study shows devices compete equally with TV for consumer attention in the modern living room
02/02/2016
Three-day showcase celebrating the latest technology and data platforms in the UK market.
Mobile
13/01/2016
An IAB UK study released today reveals that 50% of marketers surveyed use programmatic for buying smartphone inventory.
16/12/2015
In 10 of the 13 countries surveyed, at least 1 in 4 consumers who are aware of the OBA Icon say they have clicked on it.
16/12/2015
A study of behaviour and attitudes towards social media among 180 agencies and brands by the IAB UK reveals Coca-Cola and Nike are leading the way in social media marketing – but that the discipline still has a lot of growing up to do.
25/11/2015
The figures are estimates published today in a study produced by IHS and sponsored by IAB Europe, “Paving the way: online advertising in the European economy”.
Ad Blocking
11/11/2015
The latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov, reveals that 18% of British adults online are currently using ad blocking software. This is a rise from 15% in early June.
Mobile User Experience
10/11/2015
Harveys Furniture Store, Very.co.uk, and Tesco top IAB mobile user experience audit.
JICWEBS
22/10/2015
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud.
07/10/2015
Total digital ad spend grows 13.4% to touch £4bn in first half of 2015 whilst mobile spend is up 51%, accounting for nearly 80% of the rise in digital ad revenues. This is despite challenges from ad blocking.

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