UK internet advertising spend is growing exponentially. In the first half of 2011, digital adspend soared 14% to £2.26 billion. Display advertising accounted for nearly a quarter of spend and in spite of this investment, there is significant opportunity for innovation and creativity in reinventing advertising to drive brand equity at scale.
The IAB is aiming to breathe new life into online advertising by asking media owners and technology companies to create a new generation of ad formats to be adopted by the industry in 2012. The IAB will showcase outstanding, innovative and new online display advertising formats, rewarding companies that have developed the most cutting edge products for brands to use. A judging committee of leading IPA media and creative agencies will select the top 5 formats in the shortlist and the winner in February 2012.
Award Information
- Publishers and technology companies who have created and launched their own online display ad format.
- Ad formats must be embedded into the pages of a website, e.g. new alternatives to MPUs, banners and skyscrapers, this excludes VOD advertising.
- The format must have been created by the company entering.
- Entries will only be considered if they are non IAB standard display ads.
- There is no restriction on the number of entries by a particular company.
- Winning title of “Future Format Award 2012” as well as shortlisted entries.
- Winning execution will be displayed at IAB office for the whole year.
For more information contact jack@iabuk.net or sophia@iabuk.net.
Formats will be judged on:
- Innovation
- Brand building potential
- Realistic
- Available to use by February 29th 2012
Closing date for entries - February 14th 2012
Announcing shortlist and winners on Wednesday February 29th 2012
How to enter:
Submit the following information, agreeing that the IAB can host the content on their website and show it at an IAB event:
- Up to 60 second video showcasing the ad format in action, (the video should not contain text or branding about the company entering, it should only show the advert in use, plus the company logo at the start and end of the video. For examples, please visit: http://www.iab.net/risingstars.
- Two JPEG screen shots of the format to accompany the video.
- 250 word description of the format (the description should not contain text about the company entering, it should only describe the way in which the advert works and how it should be used).
- All entries sent to futureformatsawards@iabuk.net
Terms and Conditions:
- The closing date for entries is 5pm, Tuesday 14th February 2012, entries after this time will not be included.
- The competition is open to media owner and technology companies that are UK IAB members companies only
- Agency partners can be involved in the entry and their name included, however the submitting company must be a media owner or technology company.
- Companies can submit as many entries as they wish.
- Entries must be submitted on the basis that other companies can then also use the format, by submitting the entry you are waiving copyright to the format.
- Entries will be judged by a panel of agencies from the IPA Digital Marketing Group.
- The judge’s decision is final.
- By entering the competition you are agreeing to the IAB using the materials you submit publicly online and in print.
