Internet Advertising Sales Houses (IASH) – the council established to police the activities of ad networks in the UK - has voted in a newly elected Steering Committee to come into effect from 1st June 2010.
The Steering Committee serves to provide leadership and direction to the IASH Council and facilitate the effective working of the group ensuring it remains committed to brand safety and technical developments in the market.
The newly elected members of the Steering Committee – as voted for by all 26 members of the council - are Harvey Sarjant, Addvantage Media; Brandon Keenon, AOL Advertising; George Odysseous, Tribal Fusion; Gareth Stapp, Yahoo DR; and Andrew Goode, Clickbrokers.
The evolving structure reflects the maturation of the group, making it more akin to other industry trade bodies such as the IPA and IAB. Julia Smith remains head of IASH, with Matt Whaley, Jemm Media, as chair alongside Guy Phillipson, IAB and Richard Foan, Managing Director of ABCe, the independent auditors for IASH.
Julia Smith, head of IASH said: “With such a dynamic and constantly evolving group, strong leadership and a real vision is essential. Our new steering committee will be tasked with the challenge of keeping IASH timely, relevant, and one of the cornerstones of the digital industry.
“We are dedicated to delivering key objectives over the next year – including research on the ad network industry and reviewing key technologies to improve the prevention of ad misplacement. The Steering Committee will be heavily involved in driving change within IASH this year.”
