The medal, for outstanding personal and public service to advertising, has been awarded only nine times since 1980 with Jeremy Bullmore CBE the previous recipient in 2011. Richard will be presented with the medal at the AA’s President’s Dinner on June 26th 2013.
The Mackintosh Medal is named after the late Lord Mackintosh of Halifax, who was President of the Advertising Association from 1942 until 1946 and was the first recipient of the award in recognition of his work in organising the International Advertising Conference/Convention of July 1951.
Richard Eyre’s career began in advertising where he spent 16 years, becoming the first Media Director of BBH. In 1991, he became Chief Executive of Capital Radio plc, where he co-founded the Radio Advertising Bureau and played a leading role in driving up radio’s share of advertising expenditure.
He was recruited to be Chief Executive of ITV in 1997, stabilising the network’s audience share after publishing aggressive audience targets (and annoying three Prime Ministers by moving News at Ten in pursuit of this goal).
In February 2000 he became Chief Executive of Pearson Television and when the business was merged with Bertelsmann’s TV and Radio assets to found RTL, the largest broadcasting company in Europe, he became the Group’s Director of Content and Strategy.
As well as chairing the Internet Advertising Bureau, Richard is now a full-time non-executive director with board and advisory roles for a range of organisations primarily in media and tech companies. He is also active in mentoring the next generation.
AA President, Gavin Patterson said: “In agency and media alike, Richard’s contribution to advertising is immense. He continues to shape advertising’s digital future at the IAB – our industries are lucky to have him and this award could not be more deserved.”