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  1. Research & case studies
    1. Research
      1. Advertising effectiveness
        1. *Brand engagement study
        2. *Brand engagement study
        3. Engagement study guide
        4. *Brand engagement study
        5. *Brand engagement study
        6. Media impact report
        7. *Getting the media mix right
        8. *MSN: advertising effectiveness
        9. *MSN: advertising accountability
        10. Email open rate trends
        11. *Attitudinal targeting
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    2. Case studies
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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Advertising Effectiveness


 
The internet’s powerful branding potential makes it an ideal complementary medium. Research can provide important insights into how the internet can work, in isolation and with other media, to influence consumers.
  • Guide to the IAB Brand Engagement Study
    • This download gives a helpful explanation of the methodology behind the IAB Brand Engagement Study, the valuable findings and what they mean for brand advertisers.
  • *Getting the Media Mix Right
    • This research seeks to answer the question "What is the optimal mix of advertising across different media, in terms of frequency, reach and budget allocation, for a given campaign to achieve its marketing goals?"
    Note: Available to members only
  • *MSN: Advertising Accountability Study
    • This ground breaking research from MSN helps gain insight into the value of online advertising as part of the overall media mix, and especially the impact on branding and offline sales.
    Note: Available to members only
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