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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

The Buzz on unthink your brand


 
IAB podcast picture
Our third and final post-Engage podcast features keynote speakers from Engage 2006, including John Hegarty (BBH), Rob Lawrence (DNA)and Terry Semel (CEO of Yahoo!) and other media luminaries sharing their thoughts and suggestions on how advertisers can 'unthink their brand'.

The IAB have launched ‘unthink your brand’ as the core idea behind their new manifesto which aims to encourage advertisers to embrace the web to liberate their communications. It is not about reinventing marketing plans but more recognising that brands now dwell, more than ever, in people’s minds. Key IAB staff and members outline this idea in more detail and encapsulate it with inspirational examples.



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