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  1. Creative showcase awards
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'Fill the Indigo' by AIS London

AIS created the ultimate viral music competition using both mobile and digital platforms. Rules were simple if you could fill the Indigo 02 you could win it!
For more on AIS London's award winning campaign.

Creative showcase awards


The IAB Creative Showcase Awards showcase cutting-edge creativity and innovation within the online advertising sector. On this page we present to you this month's worthy winner, showcase information and other creative allsorts.

 
Winner: August 2008
 
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'Fill the Indigo' by AIS London

AIS created the ultimate viral music competition using both mobile and digital platforms. Rules were simple if you could fill the Indigo 02 you could win it!
For more on AIS London's award winning campaign.
Explore More*
 
Runner up 1: August 2008
 
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'London to Geneva. In one take, on one tank' by Tribal DDB The campaign for Volkswagen, showcased the fuel efficiency of their Bluemotion Polo. Footage of a team driving from London to Geneva on a single tank was incorporated into a site enabling viewers to review statistics relating to CO2 output cost and fuel.

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Runner up 2: August 2008
 
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'The X Factor Challenge' by CHI & Partners The campaign for The Carphone Warehouse enabled users to upload their own song with the chance of winning a slot during an ad break. They can then send performances to friends as an email, Facebook and even send it to their mobile as a video ringtone.

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Enter the awards
 
The entry process is very simple. All we ask is that campaigns have run in the past two months and, if entered by an agency, are for a live, bona fide client. You must also have registered with us and received a password to use the site.
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Microsoft Advertising
 
The Creative Showcase Award sponsor, Microsoft Advertising is a set of global advertising products and services designed to effectively connect advertisers with their target audiences across multiple digital touch points.
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