Disciplines & markets
Internet advertising helps build brands in a variety of ways across a range of verticals. If you're interested in a specific area of expertise - like mobile platforms or social media - or focused on a specific sector, look here.
Disciplines
|
Affiliate marketing is the perfect discipline for online retailers as it works like a virtual sales team, paid only on commission. |
B2B marketing is a crucial and often overlooked sector within the digital landscape. |
Online Behavioural Advertising (OBA) is a technique to deliver adverts tailored to individuals’ interests. |
|
Display advertising plays a crucial role in the online marketing mix for both branding and direct response campaigns. |
Display trading is the term given to the buying and selling of display media. |
Email marketing has long been a key feature within any marketer’s arsenal. |
|
Games advertising is proven to deliver incredible brand building uplifts, with over 80% of the UK population playing games regularly (IAB Sept 2011). |
Lead generation is a rapidly growing sector. In the H1 2012 IAB / PwC adspend study it accounted for £15 million. |
As awareness and understanding grows, advertisers are increasingly waking up to the potential of mobile. |
|
Search is a highly significant advertising channel in its own right and the key to a truly integrated marketing mix. |
Social networks account for a quarter of time spent online in the UK. |
Online video marketing is a premium form of advertising that is becoming a key way to build brands. |
Markets
|
The automotive industry is a key sector online, accounting for 7.5% of the total market (IAB/PwC adspend survey H1 2012). |
The Entertainment and Media sector is now the third biggest spender online, accounting for 12.6% of total online adspend (IAB PwC survey 2012). |
The finance sector is the second biggest spender online, accounting for 15.0% of total adspend (IAB/PwC adspend survey 2012). |
|
The consumer goods sector is now the biggest spender in terms of online advertising and accounts for 15.8% of the total spend. |
Recent advances in internet technology have afforded marketers in the sport and leisure sectors greater opportunities to communicate more effectively |
The technology and telecoms industries are key sectors online, accounting for 15.8% of the total market (IAB/PwC adspend survey 2012). |
|
The travel industry is a key sector online, accounting for 9.4% of the total market (IAB/PwC adspend survey 2012). |
Contact
For membership enquiries please contact membership@iabuk.net
- Research
- Resources
- Policy
- Events
Featured
- Training
- News & Blogs
- About
Did you know
Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr, Dara O'Briain and Louis Theroux.
