Disciplines & markets
Internet advertising takes many forms and has the ability to grow brands across a wide range of markets. Whether you're interested in finding out how to put together an affiliate marketing campaign, keeping up to date with all the latest news in the mobile sector, or wanting to find the latest research and case studies in social media, this section of the IAB website is designed to help you in your quest. Content is broken down by Discipline or Market to make it easier for you to find all the information you need.
Disciplines
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Affiliate marketing is the perfect discipline for online retailers as it works like a virtual sales team, paid only on commission. |
B2B marketing is a crucial and often overlooked sector within the digital landscape. |
Online Behavioural Advertising (OBA) is a technique to deliver adverts tailored to individuals’ interests. |
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Display advertising plays a crucial role in the online marketing mix for both branding and direct response campaigns. |
Email marketing has long been a key feature within any marketer’s arsenal. |
Games advertising is proven to deliver incredible brand building uplifts, with over 80% of the UK population playing games regularly (IAB Sept 2011). |
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Lead generation is a rapidly growing sector. |
As awareness and understanding grows, advertisers are increasingly waking up to the potential of mobile. |
Search is a highly significant advertising channel in its own right and the key to a truly integrated marketing mix. |
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Social networks now account for a quarter of time spent online in the UK. |
Online video marketing is a premium form of advertising that is becoming a key way to build brands. |
Markets
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The automotive industry is a key sector online, accounting for 8% of the total market (IAB/PwC adspend survey 2010). |
The Entertainment and Media sector is now the third biggest spender online, accounting for 12.4% of total online adspend for the first half of 2011. |
The finance sector is now the biggest spender online, accounting for 15% of total adspend (IAB/PwC adspend survey 2010). |
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The consumer goods sector is now the third biggest spender in terms of online advertising and accounts for 13% of the total spend. |
2012 is set to be a hugely important year for the sport and leisure sector online with the London Olympics expected to inspire key players in the sect |
The technology industry is a key sector online, accounting for 10% of the total market (IAB/PwC adspend survey 2010). |
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The travel industry is a key sector online, accounting for 9% of the total market (IAB/PwC adspend survey 2010). |
Contact
For membership enquiries please contact Claire Francis
