News item
Hanne Tuomisto-Inch, Google’s Industry Head, B2B, is chairing the IAB’s B2B Council and playing a leading role in helping develop an informed adoption of digital marketing techniques by the sector.
Press release
The Internet Advertising Bureau released a B2B Market Snapshot survey today showing an increase in digital budgets with nearly two thirds stating their budgets had increased in 2011. The survey highlighted the number one objective amongst B2B advertisers, to achieve an increase in brand strength...
Press release
White paper highlights the need for B2B sector to embrace mobile marketing.
Press release
IAB B2B council appoints Google’s head of business markets, Richard Robinson as new chair to oversee initiatives for 12 months.
News item
IAB targets B2B marketers with new educational programme and digital toolkits.
News item
IAB research finds over 50% of B2B marketers using digital for lead generation, management and development.
News item
US B2B firms are set to increase expenditure on social media, as they attempt to navigate their way through current financial difficulties.
Press release
In its support of one of the UK’s most significant sectors, the Internet Advertising Bureau – the trade body for digital marketing – has launched a campaign to rid the UK of cheesy motivational business phrases, and further educate the market about the importance of online advertising disciplines.
News item
The first IAB forum of the year, tackling a range of issues to illustrate how attendees could maximise their B2B digital strategy for 2009, was today hailed a glowing success, with standing room only at the IAB’s offices in Covent Garden.
News item
The IAB has unveiled a new website and restructured their business- to-business Council to educate marketers on all online disciplines
