White paper
This whitepaper offers a detailed insight into why online video is so relevant to the B2B sector. It outlines how to develop a robust content strategy and explains why it’s so crucial to have an accurate distribution strategy - which will ensure...
Research
The survey highlights the number one objective amongst B2B advertisers, to achieve an increase in brand strength through their digital marketing strategy. The results suggested that B2B marketers are not yet measuring their online campaigns...
Case study
Simply Business challenged AdMob to encourage phone calls to contact centre and ultimately drive sales; to target business-to-business customers
in a new way; and to quickly test quality and quantity of business customers in a new channel.
White paper
White paper highlights the need for B2B sector to embrace mobile marketing. New IAB B2B Council chair aims to improve resources for B2B marketers
Research
A study undertaken In collaboration with Tigerspike, this study aims to understand the decision process behind choosing a mobile supplier amongst mobile specialists in client side organisations, and the context in which those decisions are made.
Research
This survey, carried out in conjunction with AIME and IMRG, looks at the industry view of M- Commerce, including retailers, the ad industry and technology companies.
Case study
Commercial real estate brokers Cushman & Wakefield appointed Concep to create a campaign designed to significantly increase the revenue raised by occupiers of real estate.
Case study
Hay Group's global internal communications drive aimed to establish new brand values requiring high levels of awareness among staff.
Concep evolution’s challenge was to sustain interest among staff in a teaser campaign. By the programme’s end, 96%...
Case study
To drive traffic and boost its brand, Cisco launched an innovative Google AdWords for Mobile campaign.
