Behavioural targeting

Online Behavioural Advertising (OBA) is a technique to deliver adverts tailored to individuals’ interests. Research from the IAB and YouGov estimated that OBA accounted for 12% of all adspend in 2011.

Guide to Behavioural targeting

Consumers and online privacy 2012

A report by the IAB UK and ValueClick, based on 2,000 interviews carried out by Kantar Media - 650 face-to

Tackling the ePrivacy conundrum

Nick Stringer, director of regulatory affairs at the Internet Advertising Bureau UK, explains what you...

European Digital Advertising Alliance to launch

IAB helps launch EU body to govern self-regulation of behavioural ads. Industry offers consumers greater...

Ed Vaizey: “We’re at a crossroads in internet history”

Minister for Communications, Ed Vaizey recognises importance of digital advertising to UK economy

Colman to chair behavioural targeting council

Stuart Colman elected chair of the IAB's behavioural targeting council.

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News & Blogs

Tackling the ePrivacy conundrum

European Digital Advertising Alliance to launch

Ed Vaizey: “We’re at a crossroads in internet history”

Resources

Video

Supercharge your brand online - the survival of the fittest

The Big Cookie Contest

2020 The Future of Behavioural Targeting

Council

The IAB's Behavioural targeting Council produces regular reports, research and videos providing insight into this growing sector.

News

European Digital Advertising Alliance to launch

IAB helps launch EU body to govern self-regulation of behavioural ads. Industry offers consumers greater transparency and control over behaviourals ads.

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