New EU body created to administer aspects of self-regulatory programme for online behavioural advertising across Europe – www.edaa.eu
Behavioural targeting
Online Behavioural Advertising (OBA) is a technique to deliver adverts tailored to individuals’ interests. Research from the IAB and YouGov estimated that OBA accounted for 12% of all adspend in 2011.
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Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr, Dara O'Briain and Louis Theroux.
