- News & Opinion

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Opinion piece
01/06/2016
Cailin LaVallee, Product Marketing Manager at Waze Ads looks at the evolution of behavioural targeting types.
News item
26/05/2016
IAB UK's Director of Data and Industry Programmes, Steve Chester, comments on the recent news about Three being the first mobile operator in Europe to block digital advertising in its network.
Opinion piece
05/05/2016
Richard Shotton, Head of Insight at ZenithOptimedia, looks at brands and how admitting imperfection could be the perfect brand strategy.
News item
03/05/2016
IAB Chief Executive, Guy Phillipson, gives his commentary on the questioned legality of employing ad blocker detection script, as IAB UK provides initial guidance to publishers.
IAB/PwC Digital Adspend
Press release
14/04/2016
UK digital adspend grew 16.4% in 2015 to over £8.6bn with the average home now owning 8.3 internet devices.
Opinion piece
21/03/2016
ZenithOptimedia's Head of Insight, Richard Shotton, proclaims that brands need to focus on target contexts as well as target audiences.
AdChoices
Press release
01/03/2016
Mobile principles launched at first ever EDAA Summit on 1 March 2016.
Opinion piece
17/02/2016
Dave Reed, Managing Director of EMEA at MediaMath looks at the affect of ad blockers on the free web.
Opinion piece
12/02/2016
ZenithOptimedia's Head of Insight, Richard Shotton, considers whether more advertisers should retarget their ads by mood.
News item
09/02/2016
Brand marketers are increasingly using influencer marketing.

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