Behavioural targeting - News & Blogs

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Blog entry
29/10/2014
Luke Griffiths, Head of Marketing Solutions EMEA at eBay Enterprise explains why behavioural targeting is going to be more important than ever for marketers now that the clocks have changed.
Blog entry
14/10/2014
The IAB’s Digital Programmes Manager, David Frew introduces the new IAB Programmatic Handbook.
Press release
08/10/2014
Total digital adspend up 16.6% to 6-month record £3.5bn
Blog entry
24/09/2014
Addy Cutts, Business Development Director at VisualDNA explores how publishers can turn their high value online customer base into a more compelling proposition for advertisers.
News item
24/07/2014
IAB Greece launches ad campaign in partnership with the EDAA to educate and empower consumers about targeted online advertising. Ad campaign is designed to drive consumer awareness, provide information and enable consumer choice.
EDAA
News item
11/11/2013
Industry seal of approval awarded to first companies now complying with EU Online Behavioural Advertising initiative.
Blog entry
23/07/2013
With half of the year already behind us, the IAB’s Director of Regulatory Affairs, Nick Stringer, shares his thoughts on a few key areas in digital advertising policy.
EDAA
Press release
15/07/2013
EDAA approves TRUSTe, BPA Worldwide and ePrivacyconsult as Certification Providers.
European Interactive Digital Advertising Alliance launches
News item
12/10/2012
New EU body created to administer aspects of self-regulatory programme for online behavioural advertising across Europe – www.edaa.eu
Press release
18/07/2012
Significant drive to enhance consumer information, including the re-launch of UK version of consumer website. Initiative supports the UK roll-out of the new advertising icon aimed at enhancing transparency and consumer control.

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