Behavioural targeting - News & Blogs

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Press release
29/07/2015
Airbnb, OMD and Yahoo to also appear.
Blog entry
17/06/2015
ExchangeWire's Head of Research and Analysis, Rebecca Muir asks why Marketers' tolerate ad fraud on the back of their recent panel and research findings.
Blog entry
16/04/2015
The IAB’s Chief Strategy Officer Tim Elkington reviews the latest IAB/PwC Digital Adspend study and teases out some implications.
Press release
09/04/2015
Nearly four in ten UK households bought a tablet in the last year. Mobile now accounts for 23% of digital ad spend and 56% of social media spend.
IAB, UK, Queen's Speech, Christmas 2014, Rocket fuel,
News item
20/01/2015
Online marketing technology company, Rocket Fuel, studied the lift in ad impressions they saw on Christmas day during the ad breaks of the most popular TV shows of the day.
Blog entry
29/10/2014
Luke Griffiths, Head of Marketing Solutions EMEA at eBay Enterprise explains why behavioural targeting is going to be more important than ever for marketers now that the clocks have changed.
Blog entry
14/10/2014
The IAB’s Digital Programmes Manager, David Frew introduces the new IAB Programmatic Handbook.
Press release
08/10/2014
Total digital adspend up 16.6% to 6-month record £3.5bn
Blog entry
24/09/2014
Addy Cutts, Business Development Director at VisualDNA explores how publishers can turn their high value online customer base into a more compelling proposition for advertisers.
News item
24/07/2014
IAB Greece launches ad campaign in partnership with the EDAA to educate and empower consumers about targeted online advertising. Ad campaign is designed to drive consumer awareness, provide information and enable consumer choice.

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