Behavioural targeting - News & Opinion

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IAB/PwC Digital Adspend
Press release
14/04/2016
UK digital adspend grew 16.4% in 2015 to over £8.6bn with the average home now owning 8.3 internet devices.
Opinion piece
21/03/2016
ZenithOptimedia's Head of Insight, Richard Shotton, proclaims that brands need to focus on target contexts as well as target audiences.
AdChoices
Press release
01/03/2016
Mobile principles launched at first ever EDAA Summit on 1 March 2016.
Opinion piece
17/02/2016
Dave Reed, Managing Director of EMEA at MediaMath looks at the affect of ad blockers on the free web.
Opinion piece
12/02/2016
ZenithOptimedia's Head of Insight, Richard Shotton, considers whether more advertisers should retarget their ads by mood.
News item
09/02/2016
Brand marketers are increasingly using influencer marketing.
Opinion piece
15/12/2015
Acxiom’s European Marketing Director, Jed Mole, writes about how brands may already have the key to finding smarter ways to use their customer data.
Opinion piece
25/11/2015
eBay's Commercial Director, Alessandra Di Lorenzo, talks about targeted advertising and eBay's mission to transform it.
News item
24/11/2015
Digital shoppers are finding targeted ads more useful, particularly retargeting and geotargeting.
Opinion piece
26/10/2015
eBay Advertising’s Commerical Director, Alessandra Di Lorenzo, explains the link between films and brands ahead of the Spectre release.

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