Behavioural targeting - News & Blogs

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Blog entry
15/12/2015
Acxiom’s European Marketing Director, Jed Mole, writes about how brands may already have the key to finding smarter ways to use their customer data.
Blog entry
25/11/2015
eBay's Commercial Director, Alessandra Di Lorenzo, talks about targeted advertising and eBay's mission to transform it.
News item
24/11/2015
Digital shoppers are finding targeted ads more useful, particularly retargeting and geotargeting.
Blog entry
26/10/2015
eBay Advertising’s Commerical Director, Alessandra Di Lorenzo, explains the link between films and brands ahead of the Spectre release.
Blog entry
21/10/2015
Jules Minvielle, CEO of Mozoo Group explains how the rise of the ad blocker is endangering the free and open internet.
Blog entry
15/10/2015
Piers Morgan joined our CEO, Guy Phillipson, to start the afternoon session of Engage 2015. Here’s a round-up of what went on.
Lean
News item
15/10/2015
The IAB believes in an ad funded internet so that publishers can continue to make their content, services and applications widely available at little or no cost to the consumer. We believe ad blocking undermines this approach.
Blog entry
15/10/2015
Our Chairman, Richard Eyre, opened our flagship Engage conference this morning and what a morning it has been! Here’s a round-up of the morning session.
Blog entry
08/10/2015
Tim Elkington, Chief Strategy Officer at IAB UK, looks at the IAB / PwC H1 2015 adspend figures and the continued growth of digital.
Press release
07/10/2015
Total digital ad spend grows 13.4% to touch £4bn in first half of 2015 whilst mobile spend is up 51%, accounting for nearly 80% of the rise in digital ad revenues. This is despite challenges from ad blocking.

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