Behavioural targeting - News & Blogs

News item
24/07/2014
IAB Greece launches ad campaign in partnership with the EDAA to educate and empower consumers about targeted online advertising. Ad campaign is designed to drive consumer awareness, provide information and enable consumer choice.
EDAA
News item
11/11/2013
Industry seal of approval awarded to first companies now complying with EU Online Behavioural Advertising initiative.
Blog entry
23/07/2013
With half of the year already behind us, the IAB’s Director of Regulatory Affairs, Nick Stringer, shares his thoughts on a few key areas in digital advertising policy.
EDAA
Press release
15/07/2013
EDAA approves TRUSTe, BPA Worldwide and ePrivacyconsult as Certification Providers.
European Interactive Digital Advertising Alliance launches
News item
12/10/2012
New EU body created to administer aspects of self-regulatory programme for online behavioural advertising across Europe – www.edaa.eu
Press release
18/07/2012
Significant drive to enhance consumer information, including the re-launch of UK version of consumer website. Initiative supports the UK roll-out of the new advertising icon aimed at enhancing transparency and consumer control.
News item
06/06/2012
On 31 May 2012 Microsoft announced that the newest version of Internet Explorer (IE10), packaged with the Windows 8 Release Preview, will have a so-called “Do Not Track” flag set to “on” by default. See Microsoft News here.  
Blog entry
28/05/2012
The global digital marketing sector operates in changeable times. Perhaps this will always be so as technology and commercial practices evolve rapidly and ‘disrupt’ the way we have traditionally done things.
Blog entry
19/04/2012
Nick Stringer, director of regulatory affairs at the Internet Advertising Bureau UK, explains what you should be doing in light of the ePrivacy directive.
News item
08/12/2011
IAB helps launch EU body to govern self-regulation of behavioural ads. Industry offers consumers greater transparency and control over behaviourals ads.

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