Behavioural targeting - Resources

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White paper
21/07/2015
Understanding who your customers are makes finding, reaching and communicating with them far more effective. It enables you to tailor communications, create personalised messages, optimise spend and, crucially, provides your customer with a more personal and relevant experience.
Research
23/06/2015
Many marketers are focused on using intent for customer retention and lower funnel marketing tactics. However, specific types of intent can and should be used to broaden the upper funnel and find new customers. This research investigates the barriers and challenges that marketers face when...
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Case study
16/02/2015
This leading online retailer wanted to get more out of search retargeting, better optimise their bid strategy and increase sales. With thousands of prospects and a lean AdWords budget, how could it identify and retarget those most likely to convert?
White paper
19/12/2014
Future Trends Volume 10 revisits topics from previous volumes to establish the changes in the industry over the last few years.
Handbook
20/10/2014
Welcome to the latest Programmatic Handbook by the IAB. In the last few years programmatic trading has enjoyed a meteoric rise in the digital ad serving space and this handbook serves to define what it represents and what the future may hold for it.
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Research
30/05/2013
There is an important distinction between two types of online local advertising that appeal to different potential advertisers: Location–based advertising and hyperlocal advertising.
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Research
20/02/2013
The E-commerce Report is an annual investigation into the global uptake and impact of e-commerce by GlobalWebIndex. The report is structured into 2 sections: 1) E-Commerce segmentation and 2) category impact.
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Research
28/01/2013
The research found that online privacy concerns remain high, and that consumer mistrust and the potential impact on business is growing.
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TRUSTe
Research
15/11/2012
Across Europe companies are heavily tracking online behaviour, consumers are highly aware of this activity and consumers expect websites to get their permission before tracking their behaviour online.
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Research
08/11/2012
- Asia (with the exception of Japan) dominates, with China leading the way, regardless of the demographic compared. - As a rule, fast growing internet markets like China, Brazil, India or Indonesia, lead mature markets in social engagement, regardless of the demographic measured.
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