AOL wanted to reflect on where the industry stands today, both from a media consumption and buying perspective.
Standards & Guidelines
These Ad Blocking FAQs provide the answers to some of the IAB UK's most asked questions about ad blocking.
Results of the study, which was commissioned by YuMe, show that while all platforms offer the potential for engagement, the intensity and moment of consumer engagement varies across devices, and that each device has unique emotional engage
The pool of digital advertising dollars is growing.
With Apple's next mobile operating system set to launch in September, the team at Somo has researched and analyzed several new features.
This handbook for marketers includes the top level details marketers need to know about iOS9, as well as Apple Pay and Apple Watch.
Understanding who your customers are makes finding, reaching and communicating with them far more effective. It enables you to tailor communications, create personalised messages, optimise spend and, crucially, provides your customer with a more personal and relevant experience.
Many marketers are focused on using intent for customer retention and lower funnel marketing tactics. However, specific types of intent can and should be used to broaden the upper funnel and find new customers. This research investigates the barriers and challenges that marketers face when...
The study – an observational lab experiment that simulated a multi-tasking environment – demonstrates that the digital environment provides an opportunity for user engagement and complements television campaigns, and reveals that attention lost from TV ads can be regained by ads on digital...
By retargeting high-propensity customers with higher bids, we have increased click-through by 505% compared to simply targeting recent visitors.
Future Trends Volume 10 revisits topics from previous volumes to establish the changes in the industry over the last few years.