Behavioural targeting - Resources

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Research
18/05/2016
Teads Football Research (Q2 2016) to better understand the behaviour and online activities of football fans pre, during and post a football match.
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Ad Blocking FAQs
Standards & Guidelines
24/03/2016
These Ad Blocking FAQs provide the answers to some of the IAB UK's most asked questions about ad blocking.
Case study
04/11/2015
AOL wanted to reflect on where the industry stands today, both from a media consumption and buying perspective.
Research
01/10/2015
Results of the study, which was commissioned by YuMe, show that while all platforms offer the potential for engagement, the intensity and moment of consumer engagement varies across devices, and that each device has unique emotional engage
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Research
19/08/2015
The pool of digital advertising dollars is growing.
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Research
11/08/2015
With Apple's next mobile operating system set to launch in September, the team at Somo has researched and analyzed several new features. This handbook for marketers includes the top level details marketers need to know about iOS9, as well as Apple Pay and Apple Watch.
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White paper
21/07/2015
Understanding who your customers are makes finding, reaching and communicating with them far more effective. It enables you to tailor communications, create personalised messages, optimise spend and, crucially, provides your customer with a more personal and relevant experience.
Research
23/06/2015
Many marketers are focused on using intent for customer retention and lower funnel marketing tactics. However, specific types of intent can and should be used to broaden the upper funnel and find new customers. This research investigates the barriers and challenges that marketers face when...
Research
11/03/2015
The study – an observational lab experiment that simulated a multi-tasking environment – demonstrates that the digital environment provides an opportunity for user engagement and complements television campaigns, and reveals that attention lost from TV ads can be regained by ads on digital...
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Case study
16/02/2015
By retargeting high-propensity customers with higher bids, we have increased click-through by 505% compared to simply targeting recent visitors.

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