Behavioural targeting - Resources

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Research
11/08/2015
With Apple's next mobile operating system set to launch in September, the team at Somo has researched and analyzed several new features. This handbook for marketers includes the top level details marketers need to know about iOS9, as well as Apple Pay and Apple Watch.
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Research
23/06/2015
Many marketers are focused on using intent for customer retention and lower funnel marketing tactics. However, specific types of intent can and should be used to broaden the upper funnel and find new customers. This research investigates the barriers and challenges that marketers face when...
Research
30/05/2013
There is an important distinction between two types of online local advertising that appeal to different potential advertisers: Location–based advertising and hyperlocal advertising.
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Research
20/02/2013
The E-commerce Report is an annual investigation into the global uptake and impact of e-commerce by GlobalWebIndex. The report is structured into 2 sections: 1) E-Commerce segmentation and 2) category impact.
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Research
28/01/2013
The research found that online privacy concerns remain high, and that consumer mistrust and the potential impact on business is growing.
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TRUSTe
Research
15/11/2012
Across Europe companies are heavily tracking online behaviour, consumers are highly aware of this activity and consumers expect websites to get their permission before tracking their behaviour online.
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Research
08/11/2012
- Asia (with the exception of Japan) dominates, with China leading the way, regardless of the demographic compared. - As a rule, fast growing internet markets like China, Brazil, India or Indonesia, lead mature markets in social engagement, regardless of the demographic measured.
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Janrain
Research
06/11/2012
Acquiring and engaging with customers is paramount today, and an increasing challenge considering that the majority of consumers dislike online registration forms. In fact, 82% of U.K. consumers admit to leaving or avoiding a site all together.
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Consumers and online privacy 2012
Research
11/05/2012
A report by the IAB UK and ValueClick, based on 2,000 interviews carried out by Kantar Media - 650 face-to-face and 1,350 online.The report reveals:
Research
02/03/2011
This report shows the results to the IAB's research exploring understanding and use of behavioural advertising amongst advertisers and agencies
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