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Research
18/05/2016
Teads Football Research (Q2 2016) to better understand the behaviour and online activities of football fans pre, during and post a football match.
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Research
01/10/2015
Results of the study, which was commissioned by YuMe, show that while all platforms offer the potential for engagement, the intensity and moment of consumer engagement varies across devices, and that each device has unique emotional engage
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Research
19/08/2015
The pool of digital advertising dollars is growing.
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Research
11/08/2015
With Apple's next mobile operating system set to launch in September, the team at Somo has researched and analyzed several new features. This handbook for marketers includes the top level details marketers need to know about iOS9, as well as Apple Pay and Apple Watch.
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Research
23/06/2015
Many marketers are focused on using intent for customer retention and lower funnel marketing tactics. However, specific types of intent can and should be used to broaden the upper funnel and find new customers. This research investigates the barriers and challenges that marketers face when...
Research
11/03/2015
The study – an observational lab experiment that simulated a multi-tasking environment – demonstrates that the digital environment provides an opportunity for user engagement and complements television campaigns, and reveals that attention lost from TV ads can be regained by ads on digital...
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Research
30/05/2013
There is an important distinction between two types of online local advertising that appeal to different potential advertisers: Location–based advertising and hyperlocal advertising.
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Research
20/02/2013
The E-commerce Report is an annual investigation into the global uptake and impact of e-commerce by GlobalWebIndex. The report is structured into 2 sections: 1) E-Commerce segmentation and 2) category impact.
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Research
28/01/2013
The research found that online privacy concerns remain high, and that consumer mistrust and the potential impact on business is growing.
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