Research
Here is a topline summary of the findings from the IAB Online Adspend Study for the full year 2011.
A full presentation of the results, including industry breakdowns, is available for free to IAB members and study participants.
Research
This shows the % share of display online advertising trended across the last 2 years by industry category. This will next be updated in October with the H1 2012 figures. The top 3 spending sectors by display for the full year 2011 was Finance,...
Research
According to the latest Internet Advertising Bureau UK (IAB) advertising expenditure report, conducted by PwC, online advertising continues to grow at an exceptional rate, and last year experienced its biggest increase in five years.
Despite the...
Research
The study analysed 24,000 creatives with more than 12 billion impressions served in North America between July and December, 2011. Site visits were measured using landing page conversion tags.
Key stats:
* Rich media boosts site visits three-fold*...
Research
MediaMind’s new Telecom research analyzed billions of impressions that were served in the past year to develop best practices for generating the highest performance. Telecom Research insights include: -The best performing online placements and...
Research
The IT and Internet revolutions have changed the landscape of the financial services industry. Brick and mortar bank branches and in-person insurance agents were in many cases replaced by online sites. The economies of scale and cost savings from...
Research
OMD Madrid was looking for a differentiating format with which to build brand awareness for automaker Renault. The agency wanted a format that offered multiple opportunities for interaction while giving users quick access to in-depth information.
Research
Global research highlights the effectiveness of new large display formats across 5 key brand metrics.
Research
The results of the IAB’s Customer Conversion Journey research in the automotive sector illustrate the relationship between exposure to different online activities including display advertising, sponsored search, natural search and buzz - and site...
Research
The study measured post exposure online actions (visits to a brand website or searches for branded search terms).
The research suggests that using both Telegraph print and online leads to an average increase in online actions of 13% compared to a...
