Email marketing

Email marketing has long been a key feature within any marketer’s arsenal. Email display advertising and solus email advertising was valued at £21 million in the 2011 IAB / PwC adspend survey.

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DMA and IAB

News & Blogs

DMA and IAB release email marketing ePrivacy Guidance
Ready Steady Email – hands on email workshop
Seven tips for perfect email marketing
IAB

Resources

Being Creative with Email Marketing: Part One

Video

Being Creative with Email Marketing: Part One
Being Creative with Email Marketing: Part Two
Customer Journey Through Email Marketing

Contacts

Adam Oldfield's pictureAdam OldfieldOnline Content Producer
Chloe Burrell's pictureChloe BurrellMarketing Manager
Enquiries: 0207 050 6949

For membership enquiries please contact Claire Francis

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Council

The IAB's Email marketing Council produces regular reports, research and videos providing insight into this growing sector.

Events

Ready Steady Email workshop The Ready Steady Email workshop is a hands-on session, presented by the IAB and DMA email councils, to help you get the best from your email marketing.

News

One in five people have never sent an email
One in five people in the UK has never sent an email, a BT poll of 2,000 Brits has found, in a bid to support the Give An Hour Get Online campaign.

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