Email marketing
Email marketing has long been a key feature within any marketer’s arsenal. Email display advertising and solus email advertising was valued at £11 million in the 2012 H1 IAB / PwC adspend survey.
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£1.30 billion
UK advertisers spent £1.30 billion on display advertising alone in 2012, with the sector growing 12.4% year on year (IAB / PwC Digital Adspend Study Full Year 2012)
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Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr, Dara O'Briain and Louis Theroux.
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Council
The IAB's Email marketing Council produces regular reports, research and videos providing insight into this growing sector.
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Brand Forum
With ever-increasing technical capabilities in social, mobile and video, there’s never been a more exciting time for brands to engage audiences and achieve measurable results through digital media. Exciting times can make for complex conversations, however. It can be difficult to navigate the complexities inherent with today’s technology and stay up to speed with all the latest in digital.
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Microsoft has revealed its plans to retire its email service Hotmail, which still boasts 350 million users, with the intention of replacing it with Outlook.com.
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