One in five people in the UK has never sent an email, a BT poll of 2,000 Brits has found, in a bid to support the Give An Hour Get Online campaign.
Email marketing
Email marketing has long been a key feature within any marketer’s arsenal. The sector continues to play an important role and was valued at £14 million in the 2010 IAB / PwC adspend survey.
Contacts
Enquiries: 0207 050 6949
Email: chloe@iabuk.net
For membership enquiries please contact Claire Francis
- Why advertise online?
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Did you know
40,000,000
UKOM data shows that approximately 40 million people in the UK (aged 2+) use the internet every month
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Did you know
£2,350,000
In 2010, UK advertisers spent £2.35 billion on PC and mobile paid search alone, making up 57% of total online adspend (IAB / PwC AdSpend Study Full Year 2010)
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Did you know

Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
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Council
The IAB's Email marketing Council produces regular reports, research and videos providing insight into this growing sector.
Resources
Case studies
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