Press release
The Direct Marketing Association and the Internet Advertising Bureau (IAB) have teamed up to publish a ‘how to’ guide aimed specifically at email marketers working towards compliance with the revised EU ePrivacy Directive.
Blog entry
The advantages of learning by doing are well known. In fact, whether its learning to drive a car or conquer a language, you have to do in order to learn.Ready Steady Email is a hands’ on training workshop which is all about doing. It’s been my privilege to chair and facilitate most of these...
Blog entry
With so many elements and factors involved in creating an email marketing campaign perfectly optimised for maximum response, it can be easy to forget the basic principles that lead to successful email campaigns.
With this in mind, we've put together a list of guidelines that are essential to...
Blog entry
Ken Martin, Senior CRM Consultant at LBi, argues that the creation of engaging and relevant content is something today’s consumer now expects from brands.
News item
One in five people in the UK has never sent an email, a BT poll of 2,000 Brits has found, in a bid to support the Give An Hour Get Online campaign.
Blog entry
Social media is the latest buzzword in the marketing industry. But social media does not work well in isolation. By integrating your social media activity with your email marketing, you can improve the effectiveness and results from both disciplines, bringing outstanding bottom-line results.
Blog entry
Matt Bennathan suggests that the best email policy is to send messages at different times of day with different creative.
Blog entry
By Tink Taylor, Managing Director of dotMailer
Blogging has really taken the world by storm and with readership going up every single day it’s no surprise! Blogs are a great way for companies to stay in touch with their customers and prospects in a more informal way. Much like email actually.
This...
Blog entry
BY TOM BURRELL, PRINCIPLE CRM CONSULTANT AT LBi
When you sign up for a Facebook account, you need to provide an email address. You are given the option to check if your existing email contacts are on Facebook and when you use the service, you are alerted of Facebook messages from friends via...
Blog entry
By Tink Taylor, Managing Director of dotMailer
I recently blogged about how to avoid sending emails with typos or errors. At the end of the day, it’s all about having the right proofreading and approval process in place.
But inevitably, something will always slip through the net. So what do you do...
