White paper
Location Based Advertising can be the most personal form of advertising on a mobile and if used correctly can deliver exceptional results. This report has been created to give advertisers and agencies an insight into the models that are currently...
Case study
FooCall, an app that offers consumers very low cost international calls, wanted to build its iPhone customer base. Using Adfonic's self-service platform to target potential consumers in the UK, the campaign boosted the client's Apple App Store...
Case study
In depth insights from O2 into the performance of Health & Beauty campaigns on the O2 Priority Moments platform.
Case study
In depth insights from O2 into the performance of Retail campaigns on the O2 Priority Moments platform
Case study
In depth insights from O2 into the performance of entertainment campaigns on the O2 Priority Moments platform.
Case study
In depth insights from O2 into the performance of food and drink ampaigns on the O2 Priority Moments platform
Case study
In depth insights from O2 into the performance of Travel campaigns on the O2 Priority Moments platform.
White paper
This document, comprised of submissions from a dozen IABs around the world, represents a first ever IAB global mobile perspective.
Research
Jon Mew discusses the 2011 Mobile Adspend Results on the Simon Mayo show on BBC Radio 2.
Research
The IAB / PwC Mobile Adspend results for 2011.
