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Yahoo! has launched a new tool for marketers called Genome, which enables them to analyse data to create targeted online advertising campaigns.
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Google has unveiled a new tool called Active GRP to make it easier to measure the success of an online advertising campaign.
Press release
Online display advertising surpasses £1 billion for the first time. Video tops £100m milestone as Consumer Goods and Retail drive display spend.
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Pizza takeaway brand Dominos has revealed that it took more than £1 million worth of mobile sales over one week during the first quarter of 2012.
Press release
IAB Survey of top 200 brands reveals significant opportunity for digital education at board level.
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The number of paid search ad click-throughs on tablets and smartphones reached ten per cent during the final quarter of 2011, which was double the amount during the third quarter, a study by Marin Software has revealed.
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Google has added a new function that will give prominence to social content found in its social network Google+ in its search results.
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Google is currently in the process of revamping its search home page in a bid to make it simpler for consumers to use.
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The Royal Wedding has been named the fastest-rising search term of the year by Google.
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Microsoft's search engine Bing has unveiled Rudolph the Reindeer as its mascot in its Christmas online advertising campaign.
