Research
Here is a topline summary of the findings from the IAB Online Adspend Study for the full year 2011.
A full presentation of the results, including industry breakdowns, is available for free to IAB members and study participants.
Research
This shows the % share of display online advertising trended across the last 2 years by industry category. This will next be updated in October with the H1 2012 figures. The top 3 spending sectors by display for the full year 2011 was Finance,...
Research
According to the latest Internet Advertising Bureau UK (IAB) advertising expenditure report, conducted by PwC, online advertising continues to grow at an exceptional rate, and last year experienced its biggest increase in five years.
Despite the...
Research
The results of the IAB’s Customer Conversion Journey research in the automotive sector illustrate the relationship between exposure to different online activities including display advertising, sponsored search, natural search and buzz - and site...
Research
This shows the findings of the second of the IAB’s Search Marketing Barometer report, this time based on the performance across 2011, and again carried out in conjunction with the Search Council. The findings of 123 marketing respondents from the...
White paper
The whitepaper concentrates on 5 key themes to help retailers maximise the return from their paid for search campaigns:1. The role of search in retail and how to maximise paid and natural search2. Exploring and capitalising on the mobile opportunity
Research
These are the IAB’s online advertising spend figures showing details of H1 2011. Online continued to show double-digit growth in the first half of 2011 with a new record high of £2.26 billion.
Research
Here is a topline summary of the findings from the IAB Online Adspend Study for the H1 2011.
Research
This shows the % share of display online advertising trended across the last 2 years by industry category. This will be updated bi-annually in conjunction with the release of the latest data in March and October 2012.
The top 3 spending sectors by...
Research
This report shows IAB Europe’s annual AdEx survey which is the definitive guide to the state of the European advertising market, across 25 countries in 2010
Some of the key findings are outlined below:
The European advertising market is worth €17....
