The IAB Ad Ops Council is, like many others, focused on best practice and standardisation to help simplicity and growth in all forms of internet advertising including display, rich media and video advertising. This Council has been invaluable to the internet industry in the past achieving world firsts in best practice – this is only set to continue in 2008.

Both agencies and publishers sit on the Council to enable projects to develop quickly. Projects include campaign delivery guidelines, reduction of discrepancy between campaign figures and education about the adoption of online ad booking systems.

All of these projects aim to improve the way in which the online advertising business is run; to boost efficiency, minimise costs and above all, make the process as easy as possible for advertisers and creatives to get their campaigns onto publisher sites.

To find out more or to participate please contact Jack Wallington