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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Advertiser Benefits


Joining the IAB is quick and easy. Begin this process by entering your details in our membership form and we'll get back to you.
You are now an IAB member. What do you do first?
If you are an advertiser you may be eligible for complimentary membership of the IAB.

As a member you will have access to numerous exclusive IAB resources, all of which will enable you to better understand how online can engage your consumers and build your brand. New online platforms emerge monthly, and part of our role is to educate the industry about these developments and help the marketing community make sense of such a dynamic and rewarding medium.

Benefits include:


  • Free attendance to over 40 seminars, workshops, debates and creative showcase awards.
  • Free places at IAB half day conferences covering search, travel, shopping, and finance and brand-building.
  • Free places at our flagship Engage conference, attended by senior-level marketers and featuring industry experts from around the globe.
  • Access to leading online research. PwC/ IAB Online Adspend Study, Brand Engagement Studies (covering the small car market, haircare and fizzy drinks).
  • Complimentary copies of the IAB publications including affiliate marketing, mobile internet advertising, search, ipTV and in-game advertising.
  • Participation in the IAB Sector Councils driving thought leadership within the industry.
  • IAB monthly newsletters featuring all our latest news as well as essential insights into the world of online marketing.
  • Bespoke in-house presentations from IAB experts (upon request).
  • Potential PR & Research partnerships.

If you’d like to take up this offer of complimentary membership then please email Dan Redfearn who will talk you through the next steps.

* IAB advertiser criteria
Please note that companies who derive revenue from 3rd party online advertising on one or more of their sites do not qualify. Also, if your company is an internet support service or technology provider, eg: software developer, you also do not qualify. Any exception to this is at the discretion of the IAB CEO.
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