Affiliate Marketing has become a serious, powerful and exciting tool over the last few years, but it can still be a grey area for some who don’t fully understand what affiliates can do for their business. The IAB’s Affiliate Network Council is comprised of a group of experts whose key objective is to educate the industry and promote affiliate marketing.

This year the Council has concentrated on expanding information and guidance materials for marketers in the form of the IAB’s Affiliate Marketing Handbook. In the coming year the Council will be furthering this work with best practice andaiding advertisers in their understanding of affiliate marketing.

To find out more or to participate please contact Dan Redfearn