Automotive vertical

The automotive industry is now the second largest spender online, accounting for 12.9% of the total market. This is a digestible guide to the automotive sector online, the perfect companion for anyone requiring a snapshot or overview of activity in the area, or in the midst of an automotive pitch. What are car buyers doing online? Where do they go and what are they in to? How do you design an engaging and usable automotive site? What makes for an effective display campaign online? All these questions will be answered here, alongside some useful links, site reviews and outstanding case studies illustrating how car brands have made the most of what internet marketing has to offer.