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  1. Internet marketing
    1. Internet marketing guides
      1. Automotive vertical
        1. Introduction
        2. Useful automotive links
        3. The online buying guide
        4. Car consumers online
        5. Reality Bytes
        6. Brands racing ahead
        7. Automotive case studies
        8. NMA site inspections
        9. What online road to take
        10. IAB brand engagement study
        11. Do's & Don'ts
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Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

All your useful automotive links


Automotive Handbook

Download part one of the IAB vertical series on the Automotive sector for the latest information and essential tips from online travel marketers.
 
IAB Jobs
 

Brand’s own sites


Honda
Aside from Honda introducing you to the individual personalities of the various models they have to offer, through this site you can also book a test drive and take the hondamentalist challenge!

BMW
Use this site to browse new BMW models, find a used BMW and catch up on the latest news and accessories information in the BMW owners’ area.

MINI
On these pages you can journey back in time to learn about MINI’s long and fascinating history, in ‘MINI Story’. Or you might like to discover more about how each MINI is created in a Factory Tour....

Porsche
This site not only invites you to view new and used Porsches, you can also compare and build your own model, find your nearest Porsche centre and discover more about the technology behind the car.

Skoda
Discover why Skoda call themselves the ‘manufacturers of happy drivers.’ From company history to Skoda’s role within the environment, this site allows you to catch up on the latest ‘Skoda news’, check out special offers and even build your own car.

Automotive Forums


Vauxtorque
Vauxtorque invites you to set up your own profile, enter discussion forums, buy and sell used cars and read reviews on a variety of cars by like-minded people.

BMW Land
A UK BMW chat and discussion forum for UK BMW. Here users can share their experiences and discuss problems and solutions concerning BMW cars.

Jaguar Forum
Here you can join the jaguar ‘social club’, gaining access to a variety of discussion forums featuring light banter to motorsports. You can also view the Jaguar gallery showcasing new models and classics. Details on related up-coming events are also available.

BX Club
A site created by a UK based group of Citroen BX enthusiasts. Here, you will find a discussion forum, photo gallery and access to independent Citroen specialists.

BX 16V
This site is dedicated to the Citroen BX 16valve, although still a work in progress it has an active discussion forum, sales information, race news, photo gallery and technical information.

Auto wired
This site is a port of call for all things automotive with the latest national news concerning issues from congestions to car owners suffering negative equity. There is a dedicated page for upcoming motorsport events, dealer news, discussion forum and the opportunity to search
for a job within the automotive industry.

Aussiefrogs (OZ)
Aussie Frogs provides you with access to discussion forums and news articles. You can also upload your own photos and add your car to the “Members Gallery”. Dedicated to French car brands, this site provides you with a list of related upcoming events and car dealers.

Max Power
A discussion forum based on the Max Power magazine, here you can discuss the merits of the magazine as well as a range of automotive issues from specific brands to motorsport.

Pistonheads
PistonHeads invites you to search the latest car reviews, classified and motor sport news, allowing you to view features such road tests, PistonHead Heroes and My First Car.

Evo
Alongside car reviews and a discussion forum this site offers videos, access to buying tools, valuation sites, accessory sites and news articles.

Auto Express
This site encourages visitors to subscribe to the Auto Express magazine, enter discussion forums, competitions and browse a range of car reviews accompanied by videos. Auto Express also provides reviews on car products from driving shades to upholstery cleaner.

Blogs


Carbuyers Notebook (US)
The Car Buyers Notebook offers videos and reviews alongside blogs. Car Buyers Notebook have also created a widget to enable users to keep up to date with news stories.

Autoblog (US)
Autoblog ’obsessively’ covers the auto industry, with blogs and industry news as well as information on auto shows and car brands.

Newcar.net
New Car Net is all about ‘new’ cars - researching, searching, choosing, buying, insuring, running and maintaining them. But your ‘new’ car may be someone else’s used car - so car net have access to classifieds too.

AutoCar
Autocar.co.uk is first for car news and reviews. Featuring classifieds, forums, videos, motorsport and motorshow information and specifically blogs.

Motor Authority
The Motor Authority highlight a variety of news stories searchable by topics such as ‘blast from the past’ and ‘audio’. The latest motorsport news and car reviews are available alongside features such as ‘Spy Shots’ and ‘eBay watch’.

Review & comparison


Auto trader
With millions of unique users visiting Auto Trader to buy and sell a variety of vehicles, it is one of the largest automotive websites in the UK. It features news, reviews, advice and features including ‘check your car’s history’ and ‘what’s your car worth’.

Car Choozer
This site has been designed for anyone who enjoys cars, or who need to choose a company car, who is interested in new models and how they measure up with each other. An in-depth car comparison site.

What Car
What Car is Britain’s biggest car buyer’s guide, complete with free valuations, reviews, advice and tips and a weekly readers’ poll.

Top Gear
Topgear.com is an extension of the BBC TV series. It includes a buyers’ guide, merchandise, video archive, high profiles blogs and competitions.

Fifth Gear
Fifth Gear accompanies the Channel Five TV series, complete with a discussion forum, buyer’s guide, reviews and features including ‘avoiding the sat nag’ and ‘falling out of fashion’.

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