The Great Niggle Nobble by Agency Republic

The Great Niggle Nobble was a fun, social and immersive digital push which recognised the frustrations of thousands of home broadband users. More on the award winning Great Niggle Nobble campaign.

B2B council

IAB talks B2B

This 'how to' guide gathers insights from the IAB B2B council in strategy, execution, measurement and evaluation across a range of disciplines to fully equip you with the tools essential to make your mark online.

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This Council focuses on all aspects of internet advertising which are relevant to B2B Marketers. To concentrate its efforts, the format of the Council was changed halfway through the year with a new, more focused structure. Over the next year the Council will look at key advertising formats including email, search, display, video and other emerging trends.

Each format will be addressed in turn with best practice guidance given and research carried out. This information will then be fed into the IAB’s B2B site - www.iabtalksb2b.com – and discussed on our quarterly B2B webcast.

To find out more or to participate please contact Jack Wallington.

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