Bite size

Bite size is a free to access store of the IAB's key research insights available in an easily digestible form.

• Customer Conversion Journey

The bite size version of the IAB’s Customer Conversion Journey Research.

The results show the relative effectiveness of different online activities including display advertising, sponsored search, affiliate marketing, natural search and email marketing.

The findings also highlight the average number of times users making purchases on these sites are exposed to each activity, which elements are most effective in converting visitors to customers and the optimum number of display exposures.

• Mobile and online working together

The bite size version of the IAB's mobile and internet brand advertising effectiveness study with Nationwide

The study, based on a sample of 875 mobile internet users and qualitative focus groups, investigated current trends in consumer behaviour and specifically the impact of cross-media ad campaigns on a range of brand metrics.