Customer Conversion Journey

This is the bite size version of the IAB’s Customer Conversion Journey Research.

The results show the relative effectiveness of different online activities including display advertising, sponsored search, affiliate marketing, natural search and email marketing.

The findings also highlight the average number of times users making purchases on these sites are exposed to each activity, which elements are most effective in converting visitors to customers and the optimum number of display exposures.

Also covered are issues around assessing display advertising and the need to move beyond the click thru metric to understand the true impact of online display activity.

• Downloads Available

• Customer Conversion Journey - bite size (2281k)