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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

The Buzz on is content the future of advertising?


 
IAB podcast picture
The second of our post-Engage podcasts features keynote speakers from Engage 2006, including John Hegarty (BBH), Rob Lawrence (DNA)and Terry Semel (CEO of Yahoo!) and other media luminaries sharing their thoughts about whether content is the future of advertising.

As the empowered consumer continues to be in control and dictate whether or not to interact with a brand, advertisers will increasingly turn their attention to producing compelling content to capture attention and encourage consumer engagement. Emerging platforms such as iPTV, podcasting, blogging, consumer generated content, photo and video sharing all provide interesting opportunities to brands and we have interviewed key players in this space to tell us more.



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