Online creative is at its most effective and persuasive when experienced and engaged with. At the IAB there are currently more opportunities than ever to directly interact with the excellent cross-section of award-winning and groundbreaking creative campaigns that are the pride of the UK online industry.

Read on to find out more

The IAB/IPA DMG Rich Media Roadshow

Brands that have made the move online should be no stranger to the potential of rich media advertising to engage their audiences. But are they maximising the full creative power of this unique medium?

At the IAB we have worked alongside the IPA DMG (Digital Media Group) to produce a CDROM packed full of fantastic examples of cutting edge rich media. By showcasing the clever, innovative and often ground-breaking ways in which the leading digital agencies have interpreted client briefs, we aim to use the Rich Media Roadshow to illustrate the brand-building potential of broadband internet to those advertisers that may still be unconvinced of its possibilities.

If you are an advertiser or large media agency and would like the Roadshow to come to you please apply to Ben Butler

Experience the Rich Media Roadshow

UK Online Creative Week

Online Creative Week, the definitive industry forum celebrating online creativity in the UK, features exclusive seminars, forums, debates and workshops. Launched in January 2005, this event will become a yearly feature in the online industry calendar not to be missed.

Join the Online Creative Week experience

IAB Online Creative Workshop

As part of UK Online Creative Week, the IAB held a private session on Wednesday 25 January. This informal workshop enabled delegates to fully appreciate the most powerful rich media campaigns we’ve encountered over recent years by allowing them to interact directly with the creative and giving them the chance to chat to the Creative Directors.

The second half of the workshop involved an online creative ‘challenge’. Working together in small groups, delegates were be given the task of both conceptualising and then pitching an online campaign based around a ‘classic’ TV ad. Creative and technical experts were on hand to answer all questions and offer specialist advice.

If you are an advertiser or media planner and would like to attend a similar workshop in the future, please email Elle Hodson.


Creative Showcase, from the Internet Advertising Bureau and sponsored by MSN, is a monthly contest that sees more than 80 agencies compete for the online creative accolade. The web-based awards champion the best interactive work from any agency or in-house team running campaigns targeted at a UK audience. Browse through the Creative Showcase site to experience the online creativity at its best.

The IAB runs regular seminars to showcase the monthly award winners and each year in January the industry votes for the best campaign of the year at the Creative Showcase Grand Prix awards. Read More