CAP launches advice site

The Committee for Advertising Practice (CAP) – the body that writes the self-regulatory rules for digital advertising content* – has launched a new website, www.copyadvice.org.uk, to help advertisers, agencies and media owners who may want to check their prospective advertising to ensure it meets the requirements of the rules.

Wednesday, 5 August 2009

The new service is:

• Free to use – it won’t cost you a penny but it could save your business the expense of having to amend a campaign when it’s live if it doesn’t meet the requirements.

• Confidential – concepts or imagery can be reviewed at any time in the creative process and the service is strictly confidential.

• Quick and easy to use – it has lots of helpful information and you can speak to an adviser (in regular business hours) and email any material. You’ll receive a response to your query within 24 hours.

Below is a list of the services on the website to help you, but visit www.copyadvice.org.uk for further information.


* Digital advertising content refers to the content of advertising in paid-for space, such as display advertising, search marketing or text messages.

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