Case studies

Our case studies section has everything from product launches in the motoring sector to brand repositioning in FMCG; recent online campaigns, to some of the largest cross media marketing activity in the UK. Explore these great examples of how online can engage customers and build brands.

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If you are looking for a specific case study please use our case study search

• Automotive Case Studies
  The leading car brands continue to flourish online. Learn who's doing what...

  • Citroen drive awareness online with AOL
    How Citroen raised awareness for the launch of the new C3 by using a microsite on AOL with the help of their agency OMD.
  • Ford achieve fantastic ROI with online
    How Ford partnered with AOL to communicate brand values to 30 to 44 year old mothers.
  • Volvo make big impression online
    How, with the help of AOL and agency mOne, Volvo created deeper brand involvement.
  • MG Rover boost metrics amongst car buyers
    How MG Rover improved brand awareness by using paid for listings on Ask Jeeves with the help of their agency Zed Media.
  • Mercedes create a buzz online
    How Mercedes used banners and skyscrapers on FT.com to drive awareness of their new SL-Class and generate quality leads with the help of their agency BJK&E.
  • Ford shape brand perceptions online
    How a year long relationship with Handbag.com helped change the perception of the Ford Focus brand amongst its target audience.
  • Ford learn the power of cross media optimisation
    How Ford realised the cost efficiency of online through cross media optimisation.
  • Mazda boost car sales with e-mail campaign
    Mazda use interactive agency Syzygy to produce e-mail marketing campaign aiming to increase awareness of it brand and its Sakata product range.
  • Mercedes excels with online campaign
    How Mercedes increased test drives of their A Class by using a range of formats on MSN and with the help of BJK&E.
  • SEAT build online success
    How SEAT used online to build awareness and improve brand perceptions.
  • Yahoo! drive traffic for Nissan
    How Nissan leveraged Yahoo!'s extensive UK coverage for the launch of the Nissan 350Z.
  • Nissan Micra advertising handles beautifully online
    How Nissan increased brand awareness and favourability by using streaming video on Yahoo!
  • Renault Modus gets playful on Yahoo!
    How Renault successfully launched the new Modus with a cross media campaign featuring Yahoo!
  • Citroen boost awareness online
    Citroen use branding campaign on Yahoo! to raise awareness of the new C2 VTS
• Business to Business Case Studies
  Just like with B2C, businesses are finding that their consumers have moved online, we've gathered some great examples in this section

  • B2B Marketing Magazine realise the power of online
    How B2B Marketing Magazine developed regular two way communications with their subscribers using the Concep campaigner email marketing system.
  • Email drives business for Bearing Point
    How, with the help of Concep, Bearing Point achieved more effective targeting for their communications programme.
  • Concep - Bearing Point
    Conep B2B Case Study on Bearing Point
  • Savills achieve email effectiveness
    How Savills achieved consistent branding to their email communications with the help of Concep.
  • Email proves effective for The Bank of New York
    How, with the help of Concep, The Bank of New York developed an email communications programme targeting senior executives.
  • Concep use interactive email for Norwich Union
    Norwich Union B2B Email Marketing Case Study
  • Guardian & Microsoft Office
    How MediaGuardian.co.uk helped Microsoft to engage with marketing professionals to promote the latest version of Microsoft Office.
  • Verisign learn the power of cross media optimisation
    How Verisign learnt about the branding power of online by using cross media optimisation.
  • Modem Media viral marketing for HP
    Modem Media Case Study of HP's Parkour video viral
  • Website works for Your Communications
    How Moonfish helped Your Communications improve their online presence.
  • Sky’s the Limit for ROI with Overture
    How Bluesky, with the help of Overture and agency Ambergreen, increased traffic and conversion for their outward-bound corporate events and team building venue.
  • New venture cleans up online
    How Yell.com worked closely with ADL Cleaning Services to develop their online presence and grow their customer base.
  • Online advertising serves up results for catering company
    How catering firm, Indulge You, looked to Yell.com to drive site traffic and help potential customers find out more about its service.
  • Cleaning company sparkles with online success
    How Yell.com helped Office Works to drive site traffic and develop a strong online presence in an already busy sector.
• Entertainment and Media Case Studies
  The internet has long been a bed fellow to the entertainment sector. Here are a several working examples of internet working within this high interest category

  • Universal Pictures learns the power of cross media optimisation
    How Universal Pictures realised the power of combining online with TV by using cross media optimisation.
  • Bad Boys 2 explodes onto the web
    How Coumbia Tristar got zero wastage for the launch of Bad Boys 2 on MSN with the help of Manning Gottlieb OMD.
  • Web advertising works for Columbia Tristar
    How Columbia Tristar used a microsite and other activity on MSN to generate interest in the new Spiderman movie.
  • Online pays dividends for Fox
    How 20th Century Fox increased purchase consideration by 180% for their DVD portfolio using a range of formats on Wanadoo.
  • Fantastic ROI for Red Dragon
    How Red Dragon achieved a 508% return on investment using streamed video on Yahoo with the help of Mediaedge:cia Digital.
• Finance Case Studies
  Until recently pipped by the automotive sector, finance has been the star performer with online. Learn how Egg, ING and HSBC have benefited

  • Online is the right policy for Lloyds TSB Insurance
    How Lloyds TSB Insurance partnered with AOL to increase customer acquisitions and sales.
  • ING learn the power of cross media optimisation
    How ING realised the brand building power of online by using cross media optimisation.
  • Travelex tries online
    How Travelex used sponsorship of the ITV website's Rugby World Cup coverage to raise its profile.
  • Egg hatch plan for online success with MSN
    How Egg boosted awareness and drove traffic using sponsorship of the MSN Money channel.
  • Egg find solution online
    How egg raised brand awareness and reinforced product messages with the help of wanadoo.
  • Online pays dividends for First Direct
    How First Direct, with the help of Yahoo! and PHDiQ, successfully communicated the new 'step over the line' marketing message.
  • HSBC profits from online awareness
    How HSBC increased awareness of their Tim Henman sponsorship by using sponsorship on Yahoo!
• FMCG Case Studies
  Although initially slow to see how online could benefit them, FMCG marketers are now turning to internet marketing in their droves.

  • Flora find winning formula with online
    How, with the help of their agency AKQA, Flora used online to build its position at the heart of the healthy family.
  • Online is just the ticket for The National Lottery
    How Camelot drove awareness and trial of Lotto Online with the help of AOL.
  • Gordon's drink to online sponsorship success
    How Gordon's Gin used sponsorship of Chrysalis Radio's homepage to capture audience data and drive site traffic.
  • San Miguel bring 'Taste of Spain' to life
    How Guardian Unlimited helped San Miguel associate with the genuine taste of Spain.
  • Imperial Leather gels with target audience online
    How Cussons used online sponsorship of Handbag.com to increase awareness and drive site traffic.
  • Gillette Venus makes an impact online
    How Gillette drove advertising awareness for the launch of its new Gillette Venus product using banners and editorial on Handbag.com.
  • Colgate learn the power of cross media optimisation
    How Colgate learned the effect on purchase intent of cross media optimisation.
  • Dove learn the power of cross media optimisation
    How Dove realised the power of online through cross media optimisation.
  • Kleenex learn the power of cross media optimisation
    How Kleenex realised the synergistic potential of online by using cross media optimisation.
  • Persil encourage artistic ambitions online
    How Persil raised brand awareness by using rich media on MSN with the help of their agency Zentropy Partners.
  • Polo find refreshing solution
    How Polo boosted unaided brand awareness by 188% using a microsite and banners on MSN.
  • Maltesers enjoy sweet success online
    How Maltesers sponsorship of Wanadoo's TV channel drove purchase, awareness and association.
  • Ariel serves up an ace online
    How Ariel raised awareness of their sponsorship of Tim Henman by sponsoring Yahoo! Wimbledon.
  • Cobra drinks to online success
    How Cobra beer achieved a 49% lift in purchase intent using streaming video on Yahoo!
  • Pringles scores highly during Euro 2004
    How Pringles used sponsorship of Yahoo's Euro 2004 coverage to build brand favourability.
• Government, Charity and Other Organisations Case Studies
  A sector that always benefits from the internet's personal yet authoritative is Government and Charity. Learn more with these examples

  • Online is the 'White Stuff' for Dairy Council
    How MSN helped the Dairy Council target women with its 'White Stuff' milk promotion.
• Property Case Studies
  Property and the internet suit each other down to the ground and the work produced within this sector is testament to this fact

  • Property site in Prime position online
    How Overture helped Primelocation.com to increase its presence on the search listings of major UK Web sites and portals.
• Retail Case Studies
  Another sector where brands could do more with online, there has nonetheless been some exceptional success stories

  • Comet switch on to the power of the web
    How Comet increased Christmas sales by using a range of formats on AOL.
  • Online delivers success for Interflora
    How Interflora partnered with AOL to reinforce its premium brand positioning and drive sales.
  • Online successfully driving key brand metrics for Domino's Pizza
    Online successfully driving key brand metrics for Domino's Pizza
  • Dealtime use search to boost revenues
    How Dealtime used Google Adwords to increase revenues across the board.
  • Figleaves enjoys sales uplift through search
    How Figleaves increased click through rates and average order values with the help of Google Adwords.
  • Postoptics see clear benefit to search
    How postoptics used Google Adwords to drive traffic by 35%.
  • Greenlight and audible.co.uk demonstrate how effective paid for search can be for niche products
    Greenlight and audible.co.uk demonstrate how effective paid for search can be for niche products
  • McDonalds learn the power of cross media optimisation
    How McDonalds improved product awareness and image association through the use of cross media optimisation.
  • Bed retailer finds online solution
    How Moonfish worked with Sleeping Solutions to establish a national presence online and develop new revenue streams.
  • Dabs.com drives growth with search
    How IT retailer dabs.com gained 10,000 new customers using paid for listings from Overture with the help of Summit Media.
• Technology Case Studies
  Learn how technology advertisers have flourish using internet marketing

  • Beyond the Invisible found a 225% ROI with Google
    How Beyond The Invisible used Google Adwords to effectively generate new business.
  • Rackspace reap online rewards
    How Rackspace.co.uk gets 40% better clickthroughs with Google Adwords.
  • Sony gets people talking on Yahoo!
    How Sony used sponsorship of instant messenging on Yahoo! to promote the new Minidisc and CD Walkman products.
• Telecoms Case Studies
  The Telecoms sector's use of internet marketing continues to grow. Learn how O2 and T-Mobile have benefited from their investment in online

  • Music sponsorship proves a hit for T-Mobile
    How T-Mobile gathered data for a tightly targeted audience using sponsorship of AOL's Artist Of The Month feature with the help of Universal McCann.
  • MSN answer O2's call to action
    How O2 used sponsorship of MSN Instant Messenger to boost sales.
• Travel Case Studies
  The internet has revolutionised the travel market. Here are a few of the many notable success stories

  • Travelocity sales take off on AOL
    How Travelocity built a brand in the UK market with the help of AOL.
  • Business takes off for Cheapflights
    Cheapflights found a 45% return on adspend with Google Adwords.
  • Travelocity bookings soar with search
    Travelocity.co.uk found twice the projected bookings with Google AdWords.
  • Monarch's search activity sees revenues soar 56%
    Monarch Airlines uses search to drive revenues up by 56%
  • Virgin Atlantic boost sales online
    How Virgin Atlantic maximised flight sales by running large ad formats across key parts of the MSN network.
  • Thetrainline.com reap online rewards
    How Thetrainline.com used paid for search from Overture to maximise ROI.
  • British Airways awareness soars
    How British Airways boosted brand awareness by using a media-first 'page-peel' with the help of itraffic.
  • Virgin Trains on the right track with internet advertising
    How Virgin Trains used a range of formats across Yahoo! to launch themselves and generate interest.