Mercedes create a buzz online (302k) How Mercedes used banners and skyscrapers on FT.com to drive awareness of their new SL-Class and generate quality leads with the help of their agency BJK&E.
How Mazda uses www.topgear.com to promote the MX-5 Icon car (709k) Mazda worked with the BBC's topgear.com to build brand awareness and positively increase perception across a set of key brand attributes, actively engaging the users of topgear.com and highlighting the effectiveness of the campaign through research.