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Ozometer by Play
The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.Automotive Case Studies
Downloads Available
- Citroen drive awareness online with AOL (515k)
How Citroen raised awareness for the launch of the new C3 by using a microsite on AOL with the help of their agency OMD. - Ford achieve fantastic ROI with online (113k)
How Ford partnered with AOL to communicate brand values to 30 to 44 year old mothers. - Volvo make big impression online (109k)
How, with the help of AOL and agency mOne, Volvo created deeper brand involvement. - MG Rover boost metrics amongst car buyers (41k)
How MG Rover improved brand awareness by using paid for listings on Ask Jeeves with the help of their agency Zed Media. - Chevrolet uses online and Press to generate awareness of their new launch, The Aveo (704k)
How Chevrolet used online and Press to re-inforce their value for money messenging - How Fiat used the BBC's topgear.com to increase brand awareness amongst potential car buyers, promoted the Fiat 500, Fiat Bravo and Fiat Punto, and drove direct response (232k)
Fiat worked with the BBC's topgear site to create a tactical campaign by securing key words on the car review pages of topgear.com. - Mercedes create a buzz online (302k)
How Mercedes used banners and skyscrapers on FT.com to drive awareness of their new SL-Class and generate quality leads with the help of their agency BJK&E. - Ford shape brand perceptions online (121k)
How a year long relationship with Handbag.com helped change the perception of the Ford Focus brand amongst its target audience. - Ford learn the power of cross media optimisation (126k)
How Ford realised the cost efficiency of online through cross media optimisation. - Mazda boost car sales with e-mail campaign (1095k)
Mazda use interactive agency Syzygy to produce e-mail marketing campaign aiming to increase awareness of it brand and its Sakata product range. - How Mazda uses www.topgear.com to promote the MX-5 Icon car (709k)
Mazda worked with the BBC's topgear.com to build brand awareness and positively increase perception across a set of key brand attributes, actively engaging the users of topgear.com and highlighting the effectiveness of the campaign through research. - Mercedes excels with online campaign (256k)
How Mercedes increased test drives of their A Class by using a range of formats on MSN and with the help of BJK&E. - Peugeot uses MSN's entertainment section to drive awareness. (421k)
How Peugeot worked with Microsoft to deliver big rises in key brand perceptions. - SEAT build online success (190k)
How SEAT used online to build awareness and improve brand perceptions. - Yahoo! drive traffic for Nissan (4202k)
How Nissan leveraged Yahoo!'s extensive UK coverage for the launch of the Nissan 350Z. - Nissan Micra advertising handles beautifully online (4113k)
How Nissan increased brand awareness and favourability by using streaming video on Yahoo! - Renault Modus gets playful on Yahoo! (227k)
How Renault successfully launched the new Modus with a cross media campaign featuring Yahoo! - Citroen boost awareness online (193k)
Citroen use branding campaign on Yahoo! to raise awareness of the new C2 VTS
