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'Fill the Indigo' by AIS London
AIS created the ultimate viral music competition using both mobile and digital platforms. Rules were simple if you could fill the Indigo 02 you could win it!For more on AIS London's award winning campaign.
Automotive Case Studies
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- Citroen drive awareness online with AOL (515k)
How Citroen raised awareness for the launch of the new C3 by using a microsite on AOL with the help of their agency OMD. - Ford achieve fantastic ROI with online (113k)
How Ford partnered with AOL to communicate brand values to 30 to 44 year old mothers. - Volvo make big impression online (109k)
How, with the help of AOL and agency mOne, Volvo created deeper brand involvement. - MG Rover boost metrics amongst car buyers (41k)
How MG Rover improved brand awareness by using paid for listings on Ask Jeeves with the help of their agency Zed Media. - Mercedes create a buzz online (302k)
How Mercedes used banners and skyscrapers on FT.com to drive awareness of their new SL-Class and generate quality leads with the help of their agency BJK&E. - Ford shape brand perceptions online (121k)
How a year long relationship with Handbag.com helped change the perception of the Ford Focus brand amongst its target audience. - Ford learn the power of cross media optimisation (126k)
How Ford realised the cost efficiency of online through cross media optimisation. - Mazda boost car sales with e-mail campaign (1095k)
Mazda use interactive agency Syzygy to produce e-mail marketing campaign aiming to increase awareness of it brand and its Sakata product range. - Mercedes excels with online campaign (256k)
How Mercedes increased test drives of their A Class by using a range of formats on MSN and with the help of BJK&E. - SEAT build online success (190k)
How SEAT used online to build awareness and improve brand perceptions. - Yahoo! drive traffic for Nissan (4202k)
How Nissan leveraged Yahoo!'s extensive UK coverage for the launch of the Nissan 350Z. - Nissan Micra advertising handles beautifully online (4113k)
How Nissan increased brand awareness and favourability by using streaming video on Yahoo! - Renault Modus gets playful on Yahoo! (227k)
How Renault successfully launched the new Modus with a cross media campaign featuring Yahoo! - Citroen boost awareness online (193k)
Citroen use branding campaign on Yahoo! to raise awareness of the new C2 VTS
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