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  9. Mazda and topgear.com
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Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

How Mazda uses www.topgear.com to promote the MX-5 Icon car


 
Mazda worked with the BBC's topgear.com to build brand awareness and positively increase perception across a set of key brand attributes, actively engaging the users of topgear.com and highlighting the effectiveness of the campaign through research.

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  • Mazda and www.topgear.com (709k)
    Mazda worked with the BBC's topgear.com to build brand awareness and positively increase perception across a set of key brand attributes, actively engaging the users of topgear.com and highlighting the effectiveness of the campaign through research
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