True City by AKQA

True City is an application for the iPhone that aims to unlock access to city insiders' views of sport, life and culture in London, Berlin, Paris, Milan, Amsterdam and Barcelona. More on AKQA's award winning campaign.

Entertainment and Media Case Studies

Downloads Available
Webgains delivers growth for online games company, Bigpoint, in the US, France, Germany and the UK (103k)
How Webgains built up online games company, Bigpoint's programs to drive users, subscriptions and merchandise sales.
Universal Pictures learns the power of cross media optimisation (267k)
How Universal Pictures realised the power of combining online with TV by using cross media optimisation.
Bad Boys 2 explodes onto the web (713k)
How Columbia Tristar got zero wastage for the launch of Bad Boys 2 on MSN with the help of Manning Gottlieb OMD.
Web advertising works for Columbia Tristar (246k)
How Columbia Tristar used a microsite and other activity on MSN to generate interest in the new Spiderman movie.
Online pays dividends for Fox (1478k)
How 20th Century Fox increased purchase consideration by 180% for their DVD portfolio using a range of formats on Wanadoo.
Fantastic ROI for Red Dragon (383k)
How Red Dragon achieved a 508% return on investment using streamed video on Yahoo with the help of Mediaedge:cia Digital.
E4 use social networking site MySpace to create a buzz leading to airing of new series of Skins (580k)
How E4 and MySpace created a buzz around the new series of Skins and drove MySpace users (their target audience) to watch Skins on E4. In doing so E4 demonstrated perfectly how online, and social networks in particular, form an integral part of their media plan.
Walt Disney and MSN raise awareness through online video (729k)
Walt Disney Pictures placed pre-roll ads on MSN for the launch of Ratatouille, generating more than five millions impressions and raising awareness.
Xbox Experience 2008 (4009k)
As part of a major multimedia brand campaign in Q4 2008 to win the key Xmas battleground, Bluepod Media provided fulfilment technology to extend an additional layer of communication to our audience to deepen consumer connection.

Site by

True City by AKQA

Entertainment and Media Case Studies

Downloads Available