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‘Balloonacy - The Orange Balloon Race’ by Poke
The first ever Balloon Race Across the Internet. Players sign up for Balloonsthat then float across sites that have been submitted by their owners. The Balloon that travels the furthest wins.
For more on Poke's award winning campaign.
Entertainment and Media Case Studies
Downloads Available
- Universal Pictures learns the power of cross media optimisation (267k)
How Universal Pictures realised the power of combining online with TV by using cross media optimisation. - Bad Boys 2 explodes onto the web (713k)
How Columbia Tristar got zero wastage for the launch of Bad Boys 2 on MSN with the help of Manning Gottlieb OMD. - Web advertising works for Columbia Tristar (246k)
How Columbia Tristar used a microsite and other activity on MSN to generate interest in the new Spiderman movie. - Online pays dividends for Fox (1478k)
How 20th Century Fox increased purchase consideration by 180% for their DVD portfolio using a range of formats on Wanadoo. - Fantastic ROI for Red Dragon (383k)
How Red Dragon achieved a 508% return on investment using streamed video on Yahoo with the help of Mediaedge:cia Digital. - E4 use social networking site MySpace to create a buzz leading to airing of new series of Skins (580k)
How E4 and MySpace created a buzz around the new series of Skins and drove MySpace users (their target audience) to watch Skins on E4. In doing so E4 demonstrated perfectly how online, and social networks in particular, form an integral part of their media plan.
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