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True City by AKQA
True City is an application for the iPhone that aims to unlock access to city insiders' views of sport, life and culture in London, Berlin, Paris, Milan, Amsterdam and Barcelona. More on AKQA's award winning campaign.Finance Case Studies
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- Online is the right policy for Lloyds TSB Insurance (529k)
How Lloyds TSB Insurance partnered with AOL to increase customer acquisitions and sales. - ING learn the power of cross media optimisation (136k)
How ING realised the brand building power of online by using cross media optimisation. - Travelex tries online (319k)
How Travelex used sponsorship of the ITV website's Rugby World Cup coverage to raise its profile. - Egg hatch plan for online success with MSN (218k)
How Egg boosted awareness and drove traffic using sponsorship of the MSN Money channel. - Egg find solution online (186k)
How egg raised brand awareness and reinforced product messages with the help of wanadoo. - Online pays dividends for First Direct (201k)
How First Direct, with the help of Yahoo! and PHDiQ, successfully communicated the new 'step over the line' marketing message. - HSBC profits from online awareness (206k)
How HSBC increased awareness of their Tim Henman sponsorship by using sponsorship on Yahoo! - Search and fool.co.uk (49k)
Case study explaining how fool.co.uk used search marketing to help improve their ROI working with Efficient Frontier. - Cornhill Direct (707k)
How SEO and social media helped Cornhill Direct ensure its positioning in the finance market.
