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‘Foster’s new in-can bubble destroying widget’ by Play

Set inside Foster’s cans, Play developed an internet enabled scuba diving installation. Competing for a trip to Australia users were invited to destroy bubbles of their own by remote controlling the real Scuba in real time.
For more on Play's award winning campaign.

McDonalds learn the power of cross media optimisation


 
How McDonalds improved product awareness and image association through the use of cross media optimisation.

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