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Ozometer by Play
The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.Retail Case Studies
Downloads Available
- Webgains helps affiliates deliver 15% of sales for GardenCentre.co.uk (154k)
How Webgains used a unique discount voucher code tool which paid off for GardenCentre.co.uk - Comet switch on to the power of the web (572k)
How Comet increased Christmas sales by using a range of formats on AOL. - Online delivers success for Interflora (132k)
How Interflora partnered with AOL to reinforce its premium brand positioning and drive sales. - Online successfully driving key brand metrics for Domino's Pizza (147k)
How Domino's Pizza increased purchase behaviour by 224% using AND's dating sites. - ghd drives engagement amongst 18-24 women via social networking site, MySpace (402k)
How ghd drove engagement and brand and product awareness via a community on MySpace whilst also supporting the offline components of the campaign. - Dealtime use search to boost revenues (61k)
How Dealtime used Google Adwords to increase revenues across the board. - Figleaves enjoys sales uplift through search (91k)
How Figleaves increased click through rates and average order values with the help of Google Adwords. - Postoptics see clear benefit to search (56k)
How postoptics used Google Adwords to drive traffic by 35%. - Greenlight and audible.co.uk demonstrate how effective paid for search can be for niche products (396k)
How audible.co.uk increased search volume by 344% with the help of Greenlight search engine marketing. - McDonalds learn the power of cross media optimisation (561k)
How McDonalds improved product awareness and image association through the use of cross media optimisation. - How Kenwood and the BBC GoodFood site successfully launched their new range to cooking enthusiasts (74k)
Kenwood worked with the BBC to devise an advertising solution that would promote the new KMix range and gather feedback on the range of colours available. - Koodos work with Microsoft to improve conversion rates by driving more qualified traffic to its website. (534k)
How Koodos.com gained 40,000 qualified leads a month with MSN Shopping. - Marks and Spencer optimse their search account with Microsoft and Efficient Frontier (1816k)
How M&S worked with Microsoft's adCenter team and Efficient Frontier to optimise the M&S search account, identifying quick wins as a long-term strategy for continued growth. - Michelin sponsors Top Gear news page to achieve brand interaction and engagement with potential car buyers for the launch of their new energy saver tyres (320k)
How Michelin interacted with over 300,000 Top Gear site users for an average of 12 minutes each - Bed retailer finds online solution (94k)
How Moonfish worked with Sleeping Solutions to establish a national presence online and develop new revenue streams. - Dabs.com drives growth with search (811k)
How IT retailer dabs.com gained 10,000 new customers using paid for listings from Overture with the help of Summit Media. - Rachel's Organic reach older and upmarket target audience on Gardeners World site (1233k)
How Rachel's Organic used the Gardeners World website to reach their older and upmarket target audience - Turtle Wax engages target audience online and builds their brand (1662k)
How Turtle Wax engaged with their target audience to achieve an increase in purchase consideration - Turtle Wax Ice uses Top Gear site to build brand awareness (1946k)
How Turtle Wax Ice built brand awareness and successfully engaged Top Gear users - Viking builds brand awareness online (1393k)
Viking builds brand awareness through the promotion of a competition on their microsite
