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'eco:Drive' by AKQA
Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.Retail Case Studies
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- Comet switch on to the power of the web (572k)
How Comet increased Christmas sales by using a range of formats on AOL. - Online delivers success for Interflora (132k)
How Interflora partnered with AOL to reinforce its premium brand positioning and drive sales. - Online successfully driving key brand metrics for Domino's Pizza (147k)
How Domino's Pizza increased purchase behaviour by 224% using AND's dating sites. - Dealtime use search to boost revenues (61k)
How Dealtime used Google Adwords to increase revenues across the board. - Figleaves enjoys sales uplift through search (91k)
How Figleaves increased click through rates and average order values with the help of Google Adwords. - Postoptics see clear benefit to search (56k)
How postoptics used Google Adwords to drive traffic by 35%. - Greenlight and audible.co.uk demonstrate how effective paid for search can be for niche products (396k)
How audible.co.uk increased search volume by 344% with the help of Greenlight search engine marketing. - McDonalds learn the power of cross media optimisation (561k)
How McDonalds improved product awareness and image association through the use of cross media optimisation. - Bed retailer finds online solution (94k)
How Moonfish worked with Sleeping Solutions to establish a national presence online and develop new revenue streams. - Dabs.com drives growth with search (811k)
How IT retailer dabs.com gained 10,000 new customers using paid for listings from Overture with the help of Summit Media. - ghd drives engagement amongst 18-24 women via social networking site, MySpace (402k)
How ghd drove engagement and brand and product awareness via a community on MySpace whilst also supporting the offline components of the campaign.
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